​Reduced cost of sale, higher customer engagement scores and stronger conversion are just some of the results Contact Energy has chalked up after building out a personalisation program.

Fresh research from ADMA has again highlighted the challenges marketers are facing keeping up with advances in technology, customer experience expectations and data-driven marketing.

As Google appeals its 50 million Euro GDPR breach fine, a privacy expert warns Australians dealing with data that a pre-ticked box for general consent will no longer cut it.

TEG, owner and operator of the Ticketek business in Asia-Pacific, has appointed its former CMO and local country manager to a newly created regional operations role as part of plans to transform its business approach.

​In the wake of Google’s 50 million Euro fine, the Cambridge Analytica data scandal, and an increasingly educated and concerned consumer, experts are stressing Australian businesses and brands, marketers, and ad tech businesses can no longer afford to assume having generic consent policies in place for data use are adequate.

France’s data protection authority has fined Google a hefty 50 million Euros (AUD$79.4 million) for breaches of the General Data Protection Regulation (GDPR), the first fine to be levied since the act came into effect in May 2018.

Profitability is set to replace customer experience as the chief marketing officer’s number one strategy priority in the next three years as the state of data and technology matures and consumer behaviour shifts further, a new report claims.

​Three of the globe’s top CMOs came together to discuss technology’s impact on brand strategy at Consumer Technology Association's CES 2019 this week.

There is no shortage of marketplaces to satisfy the appetites of the most data-hungry organisations. But for some, their efforts might be better directed at utilising the data they already have right under their noses.

You can't talk about marketing today without the conversation steering to artificial intelligence or machine learning. Once touted as a silver bullet for data collation, analysis, as well as customer service, AI and ML have grown past the original hype and smart marketers are using them as a way to amplify human intelligence, rather than as a replacement for it.

We live in a golden era of data-driven driven marketing. Data now helps with everything from discovering and enriching audiences to surfacing high-value targets and nursing them along their buyer’s journey.

The digitisation and transformation of marketing, power of the personal, building and retaining customer trust, and striving for online retail relevancy are just some of the big themes to dominate the news this year.

Bringing email marketing in-house is not only helping Flight Centre improve its speed to market, it’s also the trigger for a more insights-led approach to customer communications.

Data and artificial intelligence are fundamentally changing how marketing is deployed as the industry sees the rise of the emotion economy and the emergence of both the ‘martecheter’ and director of marketing data, according to IBM Watson’s latest report.

Consumers are holding companies responsible for data security and are likely to abandon a business entirely, and take legal action, if they suffer a data breach, according to a new study.

Whether your brand is responsive and entrepreneurial in market, engages in strategic brand building or invests in digital or traditional media channels, consumers are going to increasingly want to “talk at you”, UM’s CEO, Fiona Johnston, believes.

Data monetisation is no longer nice-to have but an imperative for retailers and increasingly consumer-oriented companies looking to remain competitive.

Providing real-time audience insight across its national radio properties and digital and social engagement, as well as what is and isn’t working, lies at the heart of the Australian Radio Network’s (ARN) decision to launch a ‘data’ RFP.

Online consent can be a minefield for brands, and just doing enough to fulfil legal obligations no longer cuts it. Transparency is key, balanced with the right amount of information.

Marketers have sought a single view of their customers ever since the word ‘omnichannel’ was first coined. After all these years, could the martech industry have finally delivered a solution?

As consumers, we’re well accustomed to ads from brands ‘following’ us around the Internet, and brands using information we’ve volunteered – or they have gathered – to offer us products and services we may be interested in.