Data And Analysis

Digital Marketing

​Facebook agrees to independent metrics testing

Facebook has bowed to pressure and agreed be more accountable via an audit and third-party verification, providing increased transparency on how advertisers run campaigns across its platforms.

Digital Marketing

Six do’s and don’ts of leveraging innovative ideas in marketing

“There’s a lot of hype around innovation and a lot of talk about ideas, but what does it all really mean?” Speaking at CeBIT’s 2016 Digital Marketing conference in Sydney, innovation consultancy Edge Labs’ CEO Simon Spencer discussed how ideas don’t have any value until they’re executed in the right way.

Leadership

What makes a data scientist?

Ask a dozen CMOs or CIOs what tops their list of strategic priorities and odds are exceedingly good that "big data" ranks either first or second. One of the greatest challenges, they'll tell you, is finding the talent they need to analyse and wring business value from the ever-increasing volume of complex data flooding their enterprises. What they need, they say, are good data scientists -- and lots of them.

Social Media

Delivering the digital experience at Lorna Jane

When Lorna Jane’s digital strategist, Sam Zivot, joined the retail business just over three years ago, it had 80 Australian shopfronts, was in the midst of rapid growth and was just starting to realise the importance of online engagement.

Leadership

The keys to smarter data analytics

During the IBM Smarter Analytics conference in Sydney this month, four of its key session speakers from Australia Post, IBM consulting,Telstra and American Express closed off the day by outlining their top tips for improving your approach to data analytics.

Leadership

4 barriers stand between you and Big Data insight

Over the past three years, the buzz around big data has continued to grow. While some dismiss it as so much hype, businesses around the world are taking notice: In its recently released 5th annual Digital IQ Survey, consulting firm PwC found 62 per cent of respondents believe big data can give them a competitive advantage.

Digital Marketing

News from around the water cooler

This week's round-up of marketing news around the globe looks at why CMOs are analytically challenged, the rockers of content marketing, mobile tagging and more

Digital Marketing

Big Data hype still here, but maturity beckons

Few tech industry buzzwords have gotten as vigorous a workout as "big data," but while the hype remains plentiful, it is starting to give way to real-life successes as well as formal ways companies can develop big data strategies, according to a number of IDC analysts.

Digital Marketing

Big Data is a solution looking for a problem: Gartner

Big Data is forecast to drive $34 billion of IT spending in 2013 and create 4.4 million IT jobs by 2015, but it is currently still a solution looking for a problem, according to analyst firm Gartner.

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Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

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