Greencross CEO, George Wahby, is a great believer in focusing all your organisational energy on providing the best customer experience you can. Which is exactly what the company has been doing to navigate its Petbarn and Greencross Vet clinics and hospitals through the COVID-19 crisis.

The cliche that marketing and finance are focused on different objectives and fundamentally incompatible has past its due date, according to John Batistich.

In times of crisis, uncertainty and complexity, we all seek reassurance from the businesses and institutions supporting us. And as the COVID-19 pandemic hit, one channel customers sought such reassurance from is the humble call centre.

In this episode, former World Vision chief marketing and product officer and now founder of Arktic Fox, Teresa Sperti, talks through the lessons of modern marketing transformation that can help CMOs balance the now and next and ride out the current crisis.

Secure Code Warrior, which specialises in teaching developers how to securely code, has quickly moved to reconfigure its tournaments to virtual in the wake of the COVID-19 restrictions.

Two surveys out this week show the extent to which the coronavirus pandemic has impacted business, with local business leaders revealing a slightly more positive outlook than globally.

Grill’d’s managing director says the fast-tracked launch of its branded delivery service is another necessary innovation effort to survive through the COVID-19 crisis and set itself up in a position of strength for recovery.

It’s brands that can balance resiliency with innovation that will be better off when we come out of the COVID-19 crisis, Greater Bank’s marketing chief says.

In the wake of the COVID-19 crisis, many businesses are looking to pivot to digital, but now more than ever they must put the customer first. That’s the advice from GoDaddy director of marketing, Suzanne Mitchell, who told CMO it’s about being able to connect with customers and be there for them during this time.

Customer loyalty programs have become a ubiquitous aspect of brand marketing, adopted as much for their efficiency in harvesting customer data as for their ability to keep customers buying. So what value does a loyalty program hold when a customer can no longer transact? And how can a brand ensure its loyal customers are still loyal once restrictions are lifted?

Digital platforms like Facebook and Google will be required to pay news outlets for hosting their content as part of a mandatory code of conduct the Australian government is planning to introduce.

In this episode, Heart Foundation CMO, Chris Taylor, talks through pivoting marketing strategy, the latest campaign and what it takes to keep teams connected during this unprecedented time. ​

Eight in 10 consumers believes brands have an important role to play through the COVID-19 crisis according to a new survey undertaken by Havas Agency. And the survey is proving one of many indicators highlighting the need for brands to focus on their usefulness and value to consumers in their everyday lives during this time.

A new industry superfunds campaign is a direct response to community demand for these organisations to demonstrate the leadership role they’re playing for both individuals and the country’s economic health during COVID-19, the marketing chief behind it says.

In the midst of the COVID-19 pandemic that has seen people around the world confined to their homes, luxury car brand Audi has created The Drive, a slow TV virtual drive.

In this episode, former Unilever GM and CMO of refreshments and brand purpose expert, Paul Connell, explores how brand purpose as a principle and marketing North Star can impact the way your organisation survives and thrives during the COVID-19 crisis.

There are plenty of tough challenges facing all industries and the marketers supporting them as we progress through the unprecedented COVID-19 crisis. But for oOhmedia’s chief customer officer, David Scribner, this is time to brand build, not shut up shop.

Medibank has brought together a broad range of health services to develop COVID-19 Health Assist, a program of customised health and wellbeing support for customers throughout the pandemic. The program will be offered to all Medibank and ahm customers.

A raft of brands, both local and global, are teaming up with charities and non-for-profits during the ongoing COVID-19 pandemic to offer support to people and donations of funds as the crisis continues to unfold.

In this instalment of Conversations over a cuppa with CMO, ANZ chief marketing officer, Sweta Mehra, talks to us about how the bank is responding to customer needs in the face of crisis, how customer insights are helping shape product and digital strategy, and what it takes to keep her marketing team connected.

HBF, WA’s largest not-for-profit health fund, has launched a new campaign with the theme ‘Everything’s gonna be alright’ in the midst of the COVID-19 epidemic. The fund said it wanted to raise the spirits of the local community and honour those at home as well as the health community during this time.