Cmo-Cio Relationship

Leadership

CMO interview: Carving out marketing’s commercial role at Myer

Any marketing leader worth their salt will tell you customer data is the backbone of the programs they plan and decisions they make today. And for Myer executive general manager for brand and marketing, Mike Scott, the retailer’s customer loyalty program is the “sleeping giant” that can provide the insights it needs to win over modern consumers.

Leadership

RedBalloon gets new CMO, CTO

RedBalloon has kicked off the new year by appointed a new chief marketing officer and chief technology officer.

Digital Marketing

CMOs reveal their technology clout and martech plans for 2017

Technology budgets are converging across organisations and marketers are looking to become their organisation’s top technology influencers and spenders once again this year, if four Australian CMOs are any sign of the times.

Digital Marketing

Adelaide City: Using location data analytics to improve destination marketing

Typical destination marketing programs have a tendency to fall back on the usual clichés of landmarks, icons and cultural attractions. But for Adelaide City Council, making the city a more attractive destination has meant reimaging what it means for a visitor or resident to interact with the location.

Digital Marketing

How a CMO, CIO and CFO data alliance is helping Tatts Group transform its digital marketing game

Tatts Group CMO, Megan Magill, has a great working relationship with her CIO counterpart. It’s a circumstance she puts down partly to business conditions, partly to the transformation remit set by her CEO, Robbie Cooke, but mostly to common interests. These interests revolve around two key areas of transformation for the wagering, gaming and lotteries group: Customer engagement, and data utilisation.

CMO50 #4: Ed Smith, Foxtel

Staying ahead of the today's increasingly competitive media and entertainment landscape requires forward thinking, creativity and a passion for customer satisfaction, as Ed Smith reveals

CMO50 #8: Richard Burns, Aussie Home Loans

Aussie Home Loans general manager of customer experience and technology, Richard Burns, talks about how he's uniting the cultures of marketing and technology around customer experience and data

CMO50 #7: Barni Evans, Sportsbet

Today’s marketing chiefs are jugglers who must balance a mix of contrasting attributes if they hope to be successful, Sportsbet’s CMO, Barni Evans claims.

CMO50 #10: Jonathan Amery, Vocus Communications

Managing today;s fragmented marketing funnel requires investment in your team from the top down, Vocus Communications' general manager of marketing customer experience, Jonathan Amery, explains.

Digital Marketing

10 tips for achieving CMO-CIO alignment

All signs point to the need for marketing and IT leaders to work better together. Yet finding the way to interact effectively still proves to be a significant challenge for many organisations globally.


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Blog Posts

Cannes 2017: The Machines Are Here

It’s day 4 in Cannes and among the ever-growing divergent panels, presentations and workshops spanning from one end of the Croisette to the other, there has been a very real emergence of how artificial intelligence (AI) and machine learning needs to fit into the marketing ecosystem of today and tomorrow.

Aden Hepburn

Executive creative director and managing director, VML Australia

Is your content marketing missing the mark?

Does it ever seem like the content you create falls flat on its face or that the leads you’re generating aren’t worth following up?

Dan Ratner

managing director, uberbrand

​ Creating a purpose-driven brand

So you want to be a brand with purpose. But what does it actually mean to build a brand with real meaning?

Paul Chappell

Partner and managing director, Brand + Story

Typo"claiming no other email service protects its users form spam, hacking and phishing as successfully as Gmail"I'm sure Google can help...

OlliesBlog

Google to stop scanning personal Gmail accounts for ad targeting

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It is interesting. Rebrand is very good. Perhaps they should change the logo to something more modern. For example as it is - https://www...

David Hill

Grace Group undergoes first rebrand in 30 years to unify and contemporise

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Hey Guys, just one small typo that changes a part of the story :“That was a really big step forward for our company because we didn’t hav...

Damian Young

Chobani tastes success with data analytics platform

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This is amazing! Congratulations to Cochlear for continuing to lead innovation in every way!

Chris

How this marketing ops leader is lifting the automation ante at Cochlear

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Interesting case! It seems like universities can also benefit from marketing automation. I've started using getresponse some time ago and...

Aaren

How marketing automation is helping drive CX change at Adelaide University

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