CMO-CIO Executive Connections 2021 A/NZ event returns as in-person + virtual streamed event on 25 March 2021
CMO and CIO are delighted to confirm our annual flagship CMO-CIO Executive Connections event returns in 2021 as in-person event in Sydney + live virtually streamed event!
Don’t miss this opportunity to join your Australia and New Zealand marketing, technology and customer leadership peers as we tackle this year’s hugely important theme: Lifting your organisation’s customer experience agility.
Acceleration was the name of the CX game for organisations during 2020. And as we navigate through the reset the global pandemic has given to customer expectations, it’s clear technology and marketing teams will need to further evolve their companies’ CX prowess in order to better match customer journeys and engage in the moments that matter to them.
While marketing acts as the customer champion and provides the strategy and insight required to inform and execute an organisation’s CX approach, technology leaders need to reinvent technology and data delivery to empower teams and ensure their organisations can realise overarching CX ambitions.
This year’s CMO-CIO Executive Connections event series will explore ways marketing and IT leaders and their teams can improve their CX velocity by looking at two key components of any CX engine sitting at the heart of the CMO-CIO relationship:
Our upcoming event will feature a live keynote by Forrester APAC VP and regional director, Michael Barnes, as well as a panel of marketing and IT leaders + brand case study soon to be announced.
So don’t miss this opportunity to not only hear some fantastic speakers and engage in great content, but also to network in-person with your professional leadership peers.
Date: 25 March 2021
Time: 8am – 10am AEST
Location: The Fullerton, Sydney + direct to your desktop PC
Register now for the live Sydney event or virtual event offerings here to be sure you don’t miss out on this unique leadership event from CMO and CIO.
Register for CMO-CIO Executive Connections now
This year’s CMO-CIO Executive Connections event is supported by Sitecore and Progress Software.
Welcome to Launch Marketing Council’s new 3-part series focused on unlocking the secrets of launching brands, products and service by exploring real-life examples from Australia’s marketing elite, in conjunction with the independent agency Five by Five Global.
In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.
If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.
The launch of a new brand, or indeed a rebrand, is a transformation to be greeted with fanfare. So why is it that once the brand has launched, the brand execution phase can also be the moment at which you kill its creativity?
Are you sure they wont start a platform that the cheese is white, pretty sure that is racist
Hite
New brand name for Coon Cheese revealed
Real digital transformation requires reshaping the way the business create value for customers. Achieving this requires that organization...
ravi H
10 lessons Telstra has learnt through its T22 transformation
thanks
Lillian Juliet
How Winedirect has lifted customer recency, frequency and value with a digital overhaul
Having an effective Point of Sale system implemented in your retail store can streamline the transactions and data management activities....
Sheetal Kamble
Jurlique’s move to mobile POS set to enhance customer experience
I too am regularly surprised at how little care a large swathe of consumers take over the sharing and use of their personal data. As a m...
Catherine Stenson
Have customers really changed? - Marketing edge - CMO Australia