The Guardian's new brand campaign ‘Hope is Power' is an affinity campaign designed to inspire, support and reinforce what the media brand stands for today, its chief customer officer says.

​With household budgets tightening, Kmart knew it needed to evolve its brand positioning and communicate it in a new way.

​Menulog is focused on growing its presence, and delivery network, in what is a unique market here in Australia.

'Is Don, Is Good' became one of those iconic ads that most Australians over a certain age will remember. In fact, it was so iconic and so effective, it set Don up as the leader in the Australian smallgoods category even now, 30 years later.

​It is a remarkable achievement that someone so young has had such a varied career across four different countries, even if it did involve firing herself at one stage.

​In its latest shot over the bow of Australia Post’s delivery monopoly, Sendle has launched its first-ever brand campaign. The launch comes after Sendle successfully trademarked ‘Post Without The Office’ after Australia Post took them to court.

A lack of investor trust, and the fallout from the GFC a decade on, is behind CFA Institute’s new US$100m, three-year global brand campaign to raise standards across investment management.

Dropbox has unleashed the biggest change to the company’s brand in its 10-year history, and global CMO Carolyn Feinstein is banking the bold repositioning will help eliminate the “grind and mania” that modern workers face and deliver a more ‘collaborative’ work environment.