Two long-dormant brands are set to be revived in the Australian market, with news the Polly Waffle chocolate bar is coming back to supermarket shelves and drivers will soon see Ampol back at the petrol bowser. But is the nostalgia both represent enough to win back consumers?

The Guardian's new brand campaign ‘Hope is Power' is an affinity campaign designed to inspire, support and reinforce what the media brand stands for today, its chief customer officer says.

​With household budgets tightening, Kmart knew it needed to evolve its brand positioning and communicate it in a new way.

​Menulog is focused on growing its presence, and delivery network, in what is a unique market here in Australia.

'Is Don, Is Good' became one of those iconic ads that most Australians over a certain age will remember. In fact, it was so iconic and so effective, it set Don up as the leader in the Australian smallgoods category even now, 30 years later.

​It is a remarkable achievement that someone so young has had such a varied career across four different countries, even if it did involve firing herself at one stage.

​In its latest shot over the bow of Australia Post’s delivery monopoly, Sendle has launched its first-ever brand campaign. The launch comes after Sendle successfully trademarked ‘Post Without The Office’ after Australia Post took them to court.

A lack of investor trust, and the fallout from the GFC a decade on, is behind CFA Institute’s new US$100m, three-year global brand campaign to raise standards across investment management.

Dropbox has unleashed the biggest change to the company’s brand in its 10-year history, and global CMO Carolyn Feinstein is banking the bold repositioning will help eliminate the “grind and mania” that modern workers face and deliver a more ‘collaborative’ work environment.