Ai

Digital Marketing

Why SugarCRM acquired AI specialist Node

SugarCRM recently acquired artificial intelligence (AI) outfit Node, which leverages CRM and external data sources to deliver improved predictability across businesses. The acquisition fuels Sugar’s time-aware CX platform by forecasting expected outcomes and highlighting previously unforeseen challenges and opportunities.

Digital Marketing

Salesforce announces customer data platform

Salesforce has announced a new customer data platform (CDP) integrated with Customer 360 to build a single view of customer across marketing, commerce, sales, and service.

Digital Marketing

ADMA launches new behavioural science courses for marketers

The Association for Data-Driven Marketing and Advertising (ADMA) has formally launched its new suite of courses in ADMA IQ, covering key marketing pillars such as digital marketing, data-driven marketing, customer experience along with copywriting, creative leadership and privacy compliance among others.

KPMG acquires Love Agency to strengthen digital services

KPMG Australia has acquired UX, web and mobile app technology firm, Love Agency, which specialises in building solutions for enterprise and government clients. The acquisition will boost KPMG’s digital strategy, AI, machine learning, IoT, data and analytics services.

Digital Marketing

How Forever New boosted online sales

Grabbing a precious few minutes for a spot of online retail therapy has become commonplace and few would give up this convenience and pleasure. Yet sometimes the retail experience can seem a little one-sided, clicking through clothing categories and navigating menus to find desired items.

High-tech school brings learning to life with VR

Just as brands like Volvo are embracing virtual reality (VR) to encourage customers to experience its vehicles virtually, and JCDecaux is seeing the potential to woo advertisers through virtual tours of their airport touchpoints, some schools are realising the opportunities of embracing innovation and technology.

Digital Marketing

Report shows Aussie enterprises not ready for AI

​While the majority of Australian businesses agree AI will provide them with a significant competitive advantage in the coming years, few are prepared for the implementation and risks that go along with AI, a new report shows.

Social Media

Facebook to no longer be the 'town square'

Facebook is expanding upon the privacy announcements it made in March this year, saying it is building a more privacy-focused social platform moving forward.

Digital Marketing

​AI-driven CX delivers Foxtel a cricketing win

Foxtel and Mindshare are taking customer experience to the next level for cricket fans using AI. ‘Monty’, a machine learning (ML) model, has been spotting when and how wickets would fall in live games, in real time, and alerting fans before it happens.

Customer Experience Management

Going beyond chatbots to avatars: the next stage of AI for CX

​Artificial intelligence (AI) and emotional intelligence (EI) and how they can optimise the customer experience (CX) is the focus of an investment by Daimler Financial Services into New Zealand start-up Soul Machines.

Strategy

Panel: The possibilities and pitfalls of AI in CX

Marketing and customer experience professionals looking to artificial intelligence (AI) to improve their organisation’s customer game are going to have to find a way to work with IT or risk missing out on the real benefits of the emerging technology.

Featured Whitepapers

State of the CMO 2021

CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...

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Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

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The top 6 content challenges facing B2B firms

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10 lessons Telstra has learnt through its T22 transformation

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Morgan mendoza

Binge and The Iconic launch Inactivewear clothing line

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NetSuite to acquire Bronto's digital marketing platform for US$200m

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Blog Posts

Getting privacy right in a first-party data world

With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.

Furqan Wasif

Head of biddable media, Tug

​Beyond greenwashing: Why brands need to get their house in order first

Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.

Craig Flanders

CEO, Spinach

​The value of collaboration: how to keep it together

Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.

Rich Curtis

CEO, FutureBrand A/NZ

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