Artificial intelligence now powering human taste

McCormick & Company and IBM announced an ongoing research partnership to pioneer the application of AI for flavour and food product development

One of the world’s biggest seasoning manufacturers is launching an AI-powered flavour development platform later this year.

McCormick & Company and IBM announced an ongoing research partnership to pioneer the application of artificial intelligence (AI) for flavour and food product development. According to a statement, the partnership accelerate the speed of flavour innovation by up to three times and delivers highly effective, consumer-preferred formulas.

Using IBM Research AI for Product Composition, product developers across McCormick's global workforce will explore flavour territories using AI to learn and predict new flavour combinations from hundreds of millions of data points across the areas of sensory science, consumer preference, and flavour palettes.

The aim is to set McCormick apart in its ability to develop more creative, better tasting products and new flavour experiences across both its Consumer and Flavour Solutions business units.

McCormick expects to launch its first AI-enabled product platform, ONE, by mid-2019, with a set of initial one-dish Recipe Mix flavours including Tuscan Chicken, Bourbon Pork Tenderloin, and New Orleans Sausage. The new ONE platform was specifically developed to deliver family-favourite flavours with the ability to season both the protein and vegetable. The new seasoning blends expect to be on US retail shelves by late (US) spring.

The company's developers created the product platform by combining IBM's expertise in AI and machine learning with McCormick's 40-plus years of proprietary sensory science and taste data, which includes decades of past product formulas and millions of data points related to consumer taste preferences and palettes.

"McCormick's use of artificial intelligence highlights our commitment to insight-driven innovation and the application of the most forward-looking technologies to continually enhance our products and bring new flavors to market," said McCormick chairman, president and CEO, Lawrence Kurzius. "This is one of several projects in our pipeline where we've embraced new and emerging technologies." 

VP of industry research at IBM, Kathryn Guarini, said by combining McCormick's deep data and expertise in science and taste, with IBM's AI capabilities, they are working together to unlock the bounds of creativity and transform the food and flavour development process. 

Through the ONE platform as well as several other projects in the pipeline, McCormick's product developers are now using AI to unlock creativity, access new insights and share data with their peers around the world. The company plans to scale this technology globally by 2021.

McCormick & Company has US$5.4 billion in annual sales, and manufactures, markets and distributes spices, seasoning mixes, condiments and other products to the entire food industry – retail outlets, food manufacturers and foodservice businesses.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Why are we dubious about deep learning?

The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.

Katja Forbes

Founder and chief, sfyte

Why you can’t afford to fail at CX in 2019

In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.

Damian Kernahan

Founder and CEO, Proto Partners

Natural born leaders

Many business and marketing managers progressing to leadership positions face evolving their focus from operational matters to strategic decision making and planning.

Jean-Luc Ambrosi

Author, marketer

Interesting article but what about the employees? There needs to be access to quick cash for everyone involved lest we have yet another '...

Joel Pencer

Suncorp outlines customer investments, digitisation as key to business improvement

Read more

Just printed out this Brad Howarth screed to read tomorrow. I need a good laugh once in a while. Or maybe shed some manly-man tears at th...

Larry A Singleton

What a diversity agenda has done for Kellogg's staff and innovation engagement

Read more

Morons. PC Nazis infiltrating and subverting every level in our lives.These scum have destroyed our education system.Read FrontPage Magaz...

Larry A Singleton

What a diversity agenda has done for Kellogg's staff and innovation engagement

Read more

It is an accepted fact that in the present times the mass makes use of digital marketing more often and are more and more enlightened wit...

Digital Marketing Course in Ja

Why RMIT is partnering with Adobe for digital marketing learning

Read more

If men were really the dominating brutes that feminist make them out to be ,then women really would be second class citizens. Without th...

aaron

Analysis: Gillette's latest ad only proves why brands standing for positive change is vital

Read more

Latest Podcast

More podcasts

Sign in