Artificial intelligence now powering human taste

McCormick & Company and IBM announced an ongoing research partnership to pioneer the application of AI for flavour and food product development

One of the world’s biggest seasoning manufacturers is launching an AI-powered flavour development platform later this year.

McCormick & Company and IBM announced an ongoing research partnership to pioneer the application of artificial intelligence (AI) for flavour and food product development. According to a statement, the partnership accelerate the speed of flavour innovation by up to three times and delivers highly effective, consumer-preferred formulas.

Using IBM Research AI for Product Composition, product developers across McCormick's global workforce will explore flavour territories using AI to learn and predict new flavour combinations from hundreds of millions of data points across the areas of sensory science, consumer preference, and flavour palettes.

The aim is to set McCormick apart in its ability to develop more creative, better tasting products and new flavour experiences across both its Consumer and Flavour Solutions business units.

McCormick expects to launch its first AI-enabled product platform, ONE, by mid-2019, with a set of initial one-dish Recipe Mix flavours including Tuscan Chicken, Bourbon Pork Tenderloin, and New Orleans Sausage. The new ONE platform was specifically developed to deliver family-favourite flavours with the ability to season both the protein and vegetable. The new seasoning blends expect to be on US retail shelves by late (US) spring.

The company's developers created the product platform by combining IBM's expertise in AI and machine learning with McCormick's 40-plus years of proprietary sensory science and taste data, which includes decades of past product formulas and millions of data points related to consumer taste preferences and palettes.

"McCormick's use of artificial intelligence highlights our commitment to insight-driven innovation and the application of the most forward-looking technologies to continually enhance our products and bring new flavors to market," said McCormick chairman, president and CEO, Lawrence Kurzius. "This is one of several projects in our pipeline where we've embraced new and emerging technologies." 

VP of industry research at IBM, Kathryn Guarini, said by combining McCormick's deep data and expertise in science and taste, with IBM's AI capabilities, they are working together to unlock the bounds of creativity and transform the food and flavour development process. 

Through the ONE platform as well as several other projects in the pipeline, McCormick's product developers are now using AI to unlock creativity, access new insights and share data with their peers around the world. The company plans to scale this technology globally by 2021.

McCormick & Company has US$5.4 billion in annual sales, and manufactures, markets and distributes spices, seasoning mixes, condiments and other products to the entire food industry – retail outlets, food manufacturers and foodservice businesses.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

4 creative skills that will be useful forever

In recent times, the clarion call from futurists, economists, marketers, educators and leaders the world over is one of slight panic, “The world is changing and you’re not ready for it!” And of course, they make a very good point.

Kieran Flanagan and Dan Gregory

Speakers, trainers, co-authors

Why defining brand strategy is vital to capitalising on quick wins

Big brands were once protected from small brands by high barriers to entry. Big brands had the resources to employ big agencies, to crack big ideas and to invest in big campaigns. They had the luxury of time to debate strategies and work on long-term innovation pipelines. Retailers used to partner with big brands.

Troy McKinnna

Co-founder, Agents of Spring, Calm & Stormy

3 ways to leverage the talents of your team to avoid disruption

​According to the World Economic Forum in its most recent The Future of Jobs report, the most important skills for the future are not technical, task-oriented skills, but higher-order skills such as creativity, social influence, active learning, and analytical thinking.

Gihan Perera

Futurist, leadership consultant

An interesting update considering that today is the easiest way it has ever been to measure contribution to the business as well as the h...

Frederic

State of the CMO 2019: Tenure shortens, pressure is on as marketers strive to demonstrate impact

Read more

I thought this was what Salesforce Audience Studio (formerly Salesforce DMP) was supposed to do. How are a CDP and a DMP different? I'm c...

Tony Ahn

Salesforce announces customer data platform

Read more

Well written Vanessa!! Agreed with your view that human experience is marketing's next frontier. Those businesses who are focused on the ...

Clyde Griffith

Forget customer experience, human experience is marketing's next frontier

Read more

Great tips for tops skills need to develop and stay competitive

Nick

The top skills needed to stay competitive in a rapidly changing workforce

Read more

The popularity of loyalty programs is diminishing, though I'd say it is because customers are savvy enough to recognise when a loyalty pr...

Heather

It’s time for marketers to rethink their approach to ‘loyalty’

Read more

Latest Podcast

More podcasts

Sign in