• Advanced Analytics; Why You Need To Jump In Now

    Many marketers hear “advanced data analytics” and recoil. For many, data analytics is still perceived as a complex technology solution best left to the IT team (if attempted at all), rather than something that marketing executives need to properly understand.

  • Five challenges big data must overcome in 2014

    Australia might be at the end of the mining boom, but it’s just kicking off the data mining boom. Big data is going to be a truly hot topic in 2014, with IDC predicting that spend on big data technologies worldwide will grow by 30 per cent over the next year.

Tristan Sternson

  • Managing director and founder, InfoReady
Tristan Sternson is the managing director and founder of information management (IM) consulting firm, InfoReady. He has architected and led many large, complex, and leading edge IM and BI programs in Asia-Pacific and Europe. Tristan is also a pioneer of new technologies and approaches to IM, and is a regular panellist and presenter at many industry events, and contributed to various publications. Prior to InfoReady he was the local data management and architecture lead for Accenture.

Featured Whitepapers

More whitepapers

Blog Posts

How people buy brands

Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.

Kyle Ross

Strategist, TRP

Is artificial intelligence riddled with bias?

The purpose of Artificial Intelligence (AI) has always been to replace the menial and repetitive tasks we do each day in every sector, so that we can concentrate on doing what we do best. Saving time and money has certainly been a decent outcome as AI infiltrates the business landscape, however, now we are starting to see problems that cause major issues in practice.

Katja Forbes

Founder and chief, sfyte

5 things every business can do to drive brand loyalty

If you’re in any customer-centric role, you’ll likely be familiar with the Net Promoter Score (NPS) – one of the most popular tools for brands to measure their customer sentiment.

Catherine Anderson

Chief customer officer, Powershop Australia

At the deeper levels of artificial intelligence, computing machines make all kinds of correlations among whatever data is available to th...

Fraction Tech

Is artificial intelligence riddled with bias? - Customer Design - CMO Australia

Read more

https://myiplookup.com/ - find your ip address and location information in our main page. Also there are many ip tools you can use : IP L...

savefrom

iSelect outlines new approach to arrest ineffective marketing as its reports full-year results

Read more

https://myiplookup.com/ - this website will allow you to View Alexa Ranking and graph Check http headers of a website, tool to compare te...

savefrom

The Star's first CMO creates all-new marketing team

Read more

Good tips to follow. Thank you!

Anna Travis

5 things every business can do to drive brand loyalty

Read more

Thank you! That was useful to know.

Belia Adam

Why your best social marketing brand tool could be hiding in plain sight

Read more

Latest Podcast

More podcasts

Sign in