• Change and holidays

    Change is inevitable in organisations today. Here are six guiding principles to help make your organisation’s change management journey as rewarding as the destination.

Luke Evans

Luke Evans is the project director at DT with more than 15 years’ experience in IT, working in the United Kingdom, Australia and United States. DT is an Australian creative technology agency that has been working with brands around digital strategy and marketing since 1996. The team covers platforms and campaigns, ads, apps, websites building, social campaigns, and aims to help clients solve customer experience problems. DT is a member of OgilvyOne Worldwide and owned by STW, a marketing content and communications group. Clients include Bunnings, Officeworks, Tourism Australia and NAB.

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State of the CMO 2020

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Why conflict can be good for your brand

Conflict is essentially a clash. When between two people, it’s just about always a clash of views or opinions. And when it comes to this type of conflict, more than the misaligned views themselves, what we typically hate the most is our physiological response.

Kathy Benson

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Brand storytelling lessons from Singapore’s iconic Fullerton hotel

In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.

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Business storytelling leader

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