Customer experience is eclipsing product as a competitive differentiator. CMOs are recognising this shift and talking the talk. But are they also walking the walk?
The number one objective enterprises give for embarking on a digital transformation is to improve customer experiences with new engagement models, according to IDC’s 2017 global study.
As marketing emerges from the black-arts and into the clear light of science, the new availability of data offers a bonus opportunity. Not only will data predict buyer behaviour and make marketing more accountable to the business, it can also ignite a more effective management style – agile.
IDC finds that buyers are evolving their purchase practices faster than vendors are changing their marketing practices. To keep up, the CMO role is quickly moving beyond its traditional boundaries.
Each day, a CMO spends a significant portion of time on things that didn’t even exist 10 years ago. In 10 more years, the changes to the marketing function will be even more acute.
The increasing importance of data-driven digital marketing is putting huge pressure on enterprise infrastructure systems ...
As the need for digital media and media buying becomes stronger than ever to effectively ...
Necessity has always been the mother of invention. And amid the challenges and uncertainty COVID-19 ...
In this episode of Conversations over a Cuppa with CMO, ABC's director of audiences, Leisa Bacon, shares how she's navigated the COVID-19 crisis, the milestones and adaptability it's ushered in, and what sustained lessons there are for marketers as we start to recover.
In my first article in this MYOD [Make Your Organisation Data-Driven] series, I articulated a one-line approach to successfully injecting data into your organisation’s DNA: Using a Dataset -> Skillset -> Mindset framework. This will take your people and processes on a journey to data actualisation.
For businesses and advertiser categories currently experiencing a slowdown in consumer activity, now is the optimal time to get started on projects that have been of high importance, but low urgency.
The effects of the coronavirus slammed the brakes on retail sales in pubs, clubs and restaurants. Fever-Tree’s Australia GM Andy Gaunt explains what they have learnt from some tricky months of trading
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Sylvie
How this alcohol-free spirits brand rode the health and wellness wave
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kenzopoker1
CMO's top 8 martech stories for the week - 9 July 2020
Very insightful. Executive leaders can let middle managers decide on the best course of action for the business and once these plans are ...
Abi TCA
CMOs: Let middle managers lead radical innovation
One failing brand tying up with another failing brand!
Realist
Binge and The Iconic launch Inactivewear clothing line
I am 56 years old and was diagnosed with Parkinson's disease after four years of decreasing mobility to the point of having family dress ...
Nancy Tunick
The personal digital approach that's helping Vision RT ride out the crisis