Customer experience is eclipsing product as a competitive differentiator. CMOs are recognising this shift and talking the talk. But are they also walking the walk?
The number one objective enterprises give for embarking on a digital transformation is to improve customer experiences with new engagement models, according to IDC’s 2017 global study.
As marketing emerges from the black-arts and into the clear light of science, the new availability of data offers a bonus opportunity. Not only will data predict buyer behaviour and make marketing more accountable to the business, it can also ignite a more effective management style – agile.
IDC finds that buyers are evolving their purchase practices faster than vendors are changing their marketing practices. To keep up, the CMO role is quickly moving beyond its traditional boundaries.
Each day, a CMO spends a significant portion of time on things that didn’t even exist 10 years ago. In 10 more years, the changes to the marketing function will be even more acute.
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We have expected artificial intelligence (AI) will become part of our everyday lives for quite some time.
Ginni Rometty, the CEO of IBM, announced the death of customer segmentation five years ago saying, "The shift is to go from the segment to the individual. She might have been a bit premature for most marketers, but if customer segmentation isn't dead yet, it's definitely on life support.
Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
If a business games me happy than there is a higher chance I will go to them.
Martinez
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That’s a great example of surprising AR ad that went viral because it was first of its kind. Probably a similar effect to some scale can ...
Natasha Kvitka
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Hey there! it is a really meaningful post. I too have written a few similar articles about SEM, SEO, Social Media, Digital Marketing Tren...
Rohit
Digital advertising continues to dominate marketing budgets
Thanks for sharing the strategies ! :)
Isabella Richardson
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Glad to be a part of this informative post... Thanks for sharing this useful info!!! It is very important to stay updated about the lates...
Aaron Alexis
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