• Why fear trumps marketing theory

    Our collective industry intelligence around marketing effectiveness has increased massively in the last two years. But the reality is we’re humans before we’re marketing scientists, and humans react to fear and uncertainty by being less strategic, more defensive and more conservative.

Hannah Sturrock

  • Managing partner, The Hallway
Hannah is managing partner at The Hallway, one of Australia's leading independent full-service advertising agencies with clients including Google, ANZ, Binge and Dexus. The Hallway works with data to uncover what makes people tick and delivers solutions and experiences inspired by who they are and where they’re at. Prior to The Hallway, Hannah worked at BMF in Sydney, Karmarama and Wallpaper* magazine in London. In 2018, she was named one of AdNews 30 Emerging Leaders and won Campaign Asia's Client Management Person of the Year. She’s passionate about elevating the art and science of marketing to be acknowledged as an essential growth driver for businesses of all sizes.

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State of the CMO 2020

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Blog Posts

Commissioning personas that get used

How to avoid the bottom drawer, and how to get value from the work you’ve paid for

Melanie Wiese

Chief strategy officer, Wunderman Thompson

Why It’s Going To Be A Bumper Holiday Season Despite the Pandemic

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Co-founder, Hardhat

Why marketing and UX teams must join IT on cyber security

For far too long, cyber security has been considered the sole domain and concern of the IT department, with other departments including marketing, UX and design, firmly entrenched in the belief it is not their concern. The reality could not be further from the truth. In fact, this view is dangerous as it could lead to irreparable brand damage and a lack of trust in consumer behaviour.

Nicki Doble

CIO, Cover-More Group

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