• Why fear trumps marketing theory

    Our collective industry intelligence around marketing effectiveness has increased massively in the last two years. But the reality is we’re humans before we’re marketing scientists, and humans react to fear and uncertainty by being less strategic, more defensive and more conservative.

Hannah Sturrock

  • Managing partner, The Hallway
Hannah is managing partner at The Hallway, one of Australia's leading independent full-service advertising agencies with clients including Google, ANZ, Binge and Dexus. The Hallway works with data to uncover what makes people tick and delivers solutions and experiences inspired by who they are and where they’re at. Prior to The Hallway, Hannah worked at BMF in Sydney, Karmarama and Wallpaper* magazine in London. In 2018, she was named one of AdNews 30 Emerging Leaders and won Campaign Asia's Client Management Person of the Year. She’s passionate about elevating the art and science of marketing to be acknowledged as an essential growth driver for businesses of all sizes.

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State of the CMO 2021

CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...

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Blog Posts

Why if marketing is all you do, you’ll never be very good at it

OK, so you’re probably thinking: “Here comes another article to badger me about living in my bubble.” And also, “I bet this bubble-bashing piece will go on to explain how I can achieve better results through some heady dose of new life experiences, new routines and annoyingly different opinions on social media.”

Dane Smith and Toby Harrison

Ogilvy Australia

A leader’s role in rebuilding a culture of confidence

Every day, there are new predictions and studies on the future of work, the state of the economy and the unfolding global pandemic. All of which creates uncertainty and heightens the imperative of effective leadership.

Michelle Gibbings

Workplace expert, author

Confused About Your Customers?​

​I've worked in brand and marketing for more than 20 years. But there’s one area where I’ve found myself going around in circles and I must admit I'm becoming increasingly confused.

Rich Curtis

CEO, FutureBrand A/NZ

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