• The path to mobile audience measurement

    A couple of weeks ago the IAB announced an industry research initiative in partnership with Nielsen to monitor mobile media usage by creating a panel of smartphone and tablet users.

  • Device proliferation is driving the digital ad market

    Last month, IAB Australia announced the digital ad market in Australia had reached $3.6bn for the financial year 2013, an annual growth rate of nearly 15 per cent. That leaves hanging an obvious question from most marketers: “What does it mean for my brand and what should I be doing to keep up with the market”?

Gai Le Roy

Gai Le Roy is the director of research at IAB Australia, chairing the bureau’s Australia Measurement and Research Councils. She also leads the Mobile Advertising Council’s measurement and research projects. Gai has a wealth of experience in online media, digital strategy, insights, marketing and research, and was formerly GM of audience insights and research at Fairfax Media. She previously worked as insights manager at ninemsn for 10 years and was also VP of research and audience measurement at Nielsen Online.

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