• How to become a corporate athlete

    If there is one quality that we seek for our organisations and ourselves, it is a sustained high performance in the face of ever-increasing stress and rapid change. Yet, personal exhaustion is at an all-time high. The constant expectations, demands and deadlines lead us to depletion and exhaustion.

Dr Linda Friedland

Dr. Linda Friedland is an authority on executive and corporate health, women’s wellbeing as well as stress management and performance. Linda is also a graduate of the Australian Institute of Company Directors (GAICD) and a health board non-executive director.

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Latest Videos

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It's been an incredibly tough three months for the Star as it shut its doors and stood down staff in response to the COVID-19 lockdown. Yet innovation has shone through, and if the CMO, George Hughes, has anything to say about it, such lateral thinking will continue as we start to recover from the crisis.

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One failing brand tying up with another failing brand!

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Gartner survey: CMO spending hit by COVID-19

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Vitaliy Lano

Audible's brand plan to build the value of audiobooks

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Blog Posts

MYOD Dataset: Building a DAM

In my first article in this MYOD [Make Your Organisation Data-Driven] series, I articulated a one-line approach to successfully injecting data into your organisation’s DNA: Using a Dataset -> Skillset -> Mindset framework. This will take your people and processes on a journey to data actualisation.

Kshira Saagar

Group director of data science, Global Fashion Group

Business quiet? Now is the time to review your owned assets

For businesses and advertiser categories currently experiencing a slowdown in consumer activity, now is the optimal time to get started on projects that have been of high importance, but low urgency.

Olia Krivtchoun

CX discipline leader, Spark Foundry

Bottoms up: Lockdown lessons for an inverted marketing world

The effects of the coronavirus slammed the brakes on retail sales in pubs, clubs and restaurants. Fever-Tree’s Australia GM Andy Gaunt explains what they have learnt from some tricky months of trading

Andy Gaunt

General manager, Fever-Tree Australia and New Zealand

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