The faith people have in brands creates opportunity for those brands to become trusted advisors. In turn, this builds success by increasing the brand’s profile, letting it broaden its product offering and driving stronger customer loyalty.
Does it ever seem like the content you create falls flat on its face or that the leads you’re generating aren’t worth following up?
Advertising and branding are two of the most visible outputs of marketing, which is why getting them right is so important. However, too often the line between branding and advertising becomes blurred. This means advertising activity can be out of sync with brand, resulting in poor results for both functions.
As the world continues to grow and evolve, it’s more important than ever to build a strong brand that articulates your message clearly and consistently, stands out against the noise, and develops relevance with the people that matter. This makes managing your brand a key component to gaining cut-through and ultimately business success.
The dot-com boom allowed brands to easily access the global market. Thanks to this increased exposure and worldwide awareness, brands can no longer exist in a local bubble.
An acquisition can present exciting opportunities for organisations. It can, however, also be a confusing time for both employees and customers, particularly when it brings together different offerings and departments.
The functionality of your product or service isn’t a competitive advantage. Often, it’s a core requirement and isn’t original.
Branding can be a powerful weapon in your sales arsenal. Your brand is what makes you unique and different to other providers in the marketplace. It can create lasting connections between an organisation and its audiences.
It may seem obvious, but it’s important CMOs focus on ensuring that everything they are communicating reinforces and underpins their brand. This leads to a ‘brand-led communications’ approach that helps ensure consistent communication is evident across all marketing channels.
Today’s commoditised marketplace is flooded with products and services offering similar functionality and quality. This increasingly competitive marketplace means organisations need to stand out and connect more meaningfully with their audience.
This resource is the LogMeIn 2018 AI Customer Experience Report. As customer experience becomes a ...
CMO's State of the CMO is an annual research initiative aimed at understanding how Australian ...
You’ve heard the old sayings: “It’s the people that make the place,” and “You’re only ...
More movement has been made toward a cashless society recently, and already we are starting to see enormous implications across our society.
I’ll often be talking to clients and at some point say, ‘the most important thing is justifying price’. Then moments later, ‘the most important thing is increasing the size of your customer base’.
CX is about future-proofing your business by ensuring that your commercial model is always looped into your customers' needs, perceptions, values, beliefs, motivators, and detractors.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
This is pure vomit material. Self congratulatory blurbs. No evidence of any innovation or actual value created. Most marketers have compl...
Bobbo
Announcing the CMO50 for 2018
Unfortunately, the title "AdTech Magic Quadrant" is misleading as it only represent a fraction of the ecosystem. It it is a useful docume...
Ludovic Leforestier
Report: Gartner recognises the best adtech players in Magic Quadrant
Thanks for writing about chatbots. Definitely bots have the exciting future when it comes to customer engagement, transactional and conve...
Giridhar Prathap Reddy
Australian Open chalks up strong ticket sales with chatbot
Hello, where are the explanations of all the levels explained? I'd like to review this with a couple of colleagues. Thanks.
Melinda Gonzalez
CMO launches CMO CX, debuts customer experience maturity assessment
A great and accurate commentary - today we rarely get true personalisation. On web journeys cookies or logins remember who we are, what w...
Ian Moyse
Salesforce: Personalisation is a long way off what consumers now expect