Does it ever seem like the content you create falls flat on its face or that the leads you’re generating aren’t worth following up?
Advertising and branding are two of the most visible outputs of marketing, which is why getting them right is so important. However, too often the line between branding and advertising becomes blurred. This means advertising activity can be out of sync with brand, resulting in poor results for both functions.
As the world continues to grow and evolve, it’s more important than ever to build a strong brand that articulates your message clearly and consistently, stands out against the noise, and develops relevance with the people that matter. This makes managing your brand a key component to gaining cut-through and ultimately business success.
The dot-com boom allowed brands to easily access the global market. Thanks to this increased exposure and worldwide awareness, brands can no longer exist in a local bubble.
An acquisition can present exciting opportunities for organisations. It can, however, also be a confusing time for both employees and customers, particularly when it brings together different offerings and departments.
The functionality of your product or service isn’t a competitive advantage. Often, it’s a core requirement and isn’t original.
Branding can be a powerful weapon in your sales arsenal. Your brand is what makes you unique and different to other providers in the marketplace. It can create lasting connections between an organisation and its audiences.
It may seem obvious, but it’s important CMOs focus on ensuring that everything they are communicating reinforces and underpins their brand. This leads to a ‘brand-led communications’ approach that helps ensure consistent communication is evident across all marketing channels.
Today’s commoditised marketplace is flooded with products and services offering similar functionality and quality. This increasingly competitive marketplace means organisations need to stand out and connect more meaningfully with their audience.
Growth is essential for businesses but can cause major headaches for CMOs. When organisations expand by introducing new products or acquiring or merging with other companies, the result is often multiple products, services, logos, brands and sub-brands all vying for attention in the marketplace.
GET BETTER PROTECTION AND BETTER PERFORMANCE IMMEDIATELY BY REPLACING YOUR CURRENT AV SOLUTION WITH CROWDSTRIKE ...
The State of the CMO is designed to provide a benchmark in terms of the ...
The old traditional models of a singular pre-determined linear path or funnel from awareness to ...
'Intent' is the single largest performance marketing variable. It shapes our search queries, dictates our purchase paths and mediates meaningful interactions with brands regardless of channel, media or content type.
Data has been an increasingly critical factor in improving the efficiency and effectiveness of marketing and business operations.
Discussing the future in a realistic fashion is often a disappointing prospect. For all the talk of hoverboards, jetpacks and lightsabers changing the way we do things, the reality tends to end up being something as mundane as a slightly cheaper way to get around the city.
Episode 2 of the latest BrandHook podcast series on Getting Intimate with Customer Experience is now live!
Hi, i am an Aistralian ALK patient, been on xalkori dec 13 to oct 15 and achieved remission of disease, since been on Ceritinib until no...
gary packer
Pfizer Australia adopts AI-powered digital analyst tool for sales and marketing decision making
Hi James, shouldn't marketers also be focusing on collecting and utilizing up to date first-party profiling data on customers so that mes...
Tom
3 ways customer data can increase online sales conversion
Wouldn't reconnecting with younger consumers be in direct contravention of the code on alcohol advertising?
Tim Palmer
Vodka Cruiser reconnects with younger consumers via category-first Facebook Live campaign
Thanks for the article Jennifer, you raise some interesting points. The supermarket and shopping centre examples particularly struck a c...
Jill Brennan
Why marketers should take note of social robots
Winning the retail game is really tricky at this point in time. Many retailers have declared themselves as bankrupt. But yes harnessing t...
Vanessa.M.Magers
Bricks and clicks: Balancing digital and physical to win the retail game