• For marketers, data is the customer

    In this cluttered environment, effective marketing is all about the delivery of relevant, personal content where and when a customer is most likely to engage with it. However, only 21 per cent of marketers currently believe they’re achieving this. Why?

Corinne Sklar

Corinne Sklar leads the global marketing organisation at Bluewolf, which includes digital marketing services. She is responsible for global brand awareness, corporate marketing strategy, client relations, and executive management. Corinne launched the award-winning corporate initiative, #GoingSocial, which has dramatically increased internal and external global collaboration. She is a frequent contributor to the Guardian UK and has been recognised with numerous awards including CRN’s Power50 as an industry leader. As a founding member of The Women Innovators Network, a global network that celebrates and supports female leaders who are driving business success, she is active in entrepreneurship and programs to encourage women's leadership in Silicon Valley.

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2 hidden ingredients for leadership success CMOs need to know

Your success as a senior marketing professional has much in common with your success as a leader. Both marketing, and leadership activities, depend on building trust, encouraging action, and reliably fulfilling promises that have been made.

Gerard Penna

Leadership advisor, coach

How shifting economic trends are impacting digital media

Between further interest rate rises, inflation​, empty shelves, extortionate lettuce prices, supply chain issues and the barely believable events in Eastern Europe, the past six months there’s been a cacophony of environmental factors.

Kieran Reed

Senior digital manager, Alpha Digital

5 ways to turn imposter syndrome into confidence and conviction

Imposter syndrome. That feeling others will discover you are actually not as good as they expect, and at any point you will be exposed and ridiculed as a fraud. If you can relate to this, then you are not alone.

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Author, consultant

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