• Why doing your job well is the key to innovation

    The words ‘power company’ and ‘innovation’ probably don’t seem like a natural combination. In fact, when I first went for a marketing role with an electricity company, I semi-dreaded the work I thought I’d be doing.

Catherine Anderson

  • Head of marketing, Powershop Australia
About Catherine Anderson: Head of Marketing for Powershop Australia Catherine is an integrated marketing communications specialist with over a decade of experience on both the client and agency side in the Asia-Pacific region. Prior to her appointment to Powershop, Catherine worked for multinational brands such as The Coca-Cola Company and Siemens. Ranked by Greenpeace as Australia’s greenest energy company (2014 and 2015), Powershop is driving a unique service that gives customers transparency like they’ve never had before over a key part of their household budget - their energy bill. Serving customers in Victoria, New South Wales, and South-East Queensland, Powershop is Australia’s only electricity retailer to be certified 100 per cent carbon neutral by the Australian Government, and now retails electricity to over 100,000 customers including homes and businesses around the country. Catherine was appointed head of marketing role for Powershop Australia in February 2016. Since then, the company has been recognised for its innovative marketing approach in national media such as the Australian Financial Review, The Guardian and Smart Company.

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State of the CMO 2018

CMO's State of the CMO is an annual research initiative aimed at understanding how Australian ...

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