• Cannes 2017: The Machines Are Here

    It’s day 4 in Cannes and among the ever-growing divergent panels, presentations and workshops spanning from one end of the Croisette to the other, there has been a very real emergence of how artificial intelligence (AI) and machine learning needs to fit into the marketing ecosystem of today and tomorrow.

Aden Hepburn

  • Executive creative director and managing director, VML Australia
Aden is the managing director and executive creative director of VML Australia and New Zealand, the region’s fast-growing digital creative, content and technology agency. Aden has been the driving force behind groundbreaking campaigns for the likes of Microsoft, Hyundai, Kellogg's and McDonald’s. He continues to deliver influential digital projects for the Commonwealth Bank, AMEX, ASB Bank and SPARK in NZ, in addition to leading product and service design innovations for businesses like Rip Curl & NSW Government. Aden helped launched VML into Australia in early 2012, which now boasts almost 100 employees and a number of the region’s most coveted accounts. Since opening, VML has become the #1 digital agency in the country, and is ranked #7 globally on the prestigious WARC100 list. An industry leader in his own right, Aden is on the advisory boards of multiple startups, and is the author of a leading global digital marketing and technology blog: Digital Buzz. He also sits on the digital committee of the Communications Council of Australia and judges at a host of local and international advertising award shows.

Featured Whitepapers

State of the CMO 2018

CMO's State of the CMO is an annual research initiative aimed at understanding how Australian ...

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Blog Posts

Why are we dubious about deep learning?

The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.

Katja Forbes

Founder and chief, sfyte

Why you can’t afford to fail at CX in 2019

In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.

Damian Kernahan

Founder and CEO, Proto Partners

Natural born leaders

Many business and marketing managers progressing to leadership positions face evolving their focus from operational matters to strategic decision making and planning.

Jean-Luc Ambrosi

Author, marketer

Do you need a loan to pay off your credit or debit? Do you need financial help to set up your own business? Do you need a loan to carry o...

NORA

Facebook: Friction is costing Australian businesses $29 billion a year

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Thanks for writing about chatbots. Definitely bots have the exciting future when it comes to customer engagement, transactional and conve...

Sanket Nair

7 businesses successfully implementing chatbots

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Interesting article but what about the employees? There needs to be access to quick cash for everyone involved lest we have yet another '...

Joel Pencer

Suncorp outlines customer investments, digitisation as key to business improvement

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Just printed out this Brad Howarth screed to read tomorrow. I need a good laugh once in a while. Or maybe shed some manly-man tears at th...

Larry A Singleton

What a diversity agenda has done for Kellogg's staff and innovation engagement

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Morons. PC Nazis infiltrating and subverting every level in our lives.These scum have destroyed our education system.Read FrontPage Magaz...

Larry A Singleton

What a diversity agenda has done for Kellogg's staff and innovation engagement

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