• Cannes 2017: The Machines Are Here

    It’s day 4 in Cannes and among the ever-growing divergent panels, presentations and workshops spanning from one end of the Croisette to the other, there has been a very real emergence of how artificial intelligence (AI) and machine learning needs to fit into the marketing ecosystem of today and tomorrow.

Aden Hepburn

  • Executive creative director and managing director, VML Australia
Aden is the managing director and executive creative director of VML Australia and New Zealand, the region’s fast-growing digital creative, content and technology agency. Aden has been the driving force behind groundbreaking campaigns for the likes of Microsoft, Hyundai, Kellogg's and McDonald’s. He continues to deliver influential digital projects for the Commonwealth Bank, AMEX, ASB Bank and SPARK in NZ, in addition to leading product and service design innovations for businesses like Rip Curl & NSW Government. Aden helped launched VML into Australia in early 2012, which now boasts almost 100 employees and a number of the region’s most coveted accounts. Since opening, VML has become the #1 digital agency in the country, and is ranked #7 globally on the prestigious WARC100 list. An industry leader in his own right, Aden is on the advisory boards of multiple startups, and is the author of a leading global digital marketing and technology blog: Digital Buzz. He also sits on the digital committee of the Communications Council of Australia and judges at a host of local and international advertising award shows.

Featured Whitepapers

State of the CMO 2018

CMO's State of the CMO is an annual research initiative aimed at understanding how Australian ...

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Blog Posts

Cannes 2018: The Big Not Easy

This year’s Cannes Lions program is packed full of data, robots, algorithms, voice technology, blockchain, virtual reality, artificial intelligence and machine creativity. But I’m just as interested in more subtle trends and insights.

Richard Brett

CEO, opr

CMOs are talking the CX talk, but not yet walking the walk

Customer experience is eclipsing product as a competitive differentiator. CMOs are recognising this shift and talking the talk. But are they also walking the walk?

Will our manners go the same way as texting when robotic servants take over?

Much of the talk in the industry is focused on the limited amount of time that screens have left in our lives.

Katja Forbes

Founder and chief, sfyte

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PwC launches CMO growth agenda program

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You're suggesting that Taylor Swift is a non-brand because we don't know who she votes for, and then you suggest developing brand stories...

Brian 't Hart

Why Gartner thinks brands are too uptight about strategy

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Indeed this is the great article but i will love to recommend you to read the case study of Walamrt for get the more and more customers. ...

Eva Buttler

5 steps to customer intelligence success

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here is the good news now you can find the all adobe products at walmart .. read this news here at https://creditcardsfair.com/

Yasir Abbas

Adobe: Tech architecture, talent stopping companies making the experience shift

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Google is more like a utility. Does a road have a brand? No. Do we use it daily? Of course! And the idea of Taylor Swift as an unbrand be...

Davy Adams

Why Gartner thinks brands are too uptight about strategy

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