We are at peak-complexity for martech, with the challenge of keeping in touch with systems and integrations, while trying to remain strategic, according to Michael Doyle.
As a CMO, Anthony Lieu has found data can do some of the talking when it comes to demonstrating the value of strategic marketing investments.
Consumers are willing to share their personal data in exchange for personalisation, depending on whether the service meets their expectations, according to Deloitte’s eighth annual Media Consumer Survey. And consumers want the ability to have their data removed, but the choice to do this is impacted by loss of personalisation, according to the survey.
Intrepid Travel has promoted its marketing chief to A/NZ managing director, Sarah Clark, as part of a new executive line-up.
If Luke Bould had to nominate one struggle in leading a modern marketing function, it would be uniting the tribes. “Football is a complex business with many stakeholders and getting them to unite and move in the same direction is incredibly challenging.”
Brand ownership: Many of us would confidently state the CMO should have responsibility for it. But Atlassian's marketing chief, Robert Chatwani, sees it as a cooperative job across the organisation.
Measuring the impact of customer experience programs of work on the customer, business and resources is vital in the ever-important quest to keep up with market expectations, Forrester's senior analyst, Riccardo Pasto, says.
NT Tourism’s Tony Quarmby knows first hand CMOs can use the power of demonstrating a positive outcome from marketing investment to achieve buy-in at the senior leadership level.
Officeworks has launched its new integrated back to school campaign early this year to alert parents the office supplies outlet is an option for the booklist in addition to the official school supplier. It’s targeting parents over the coming months via TV, online, radio, social media, PR, outdoor, CRM, catalogue and in-store with its message that smarter parents shop with Officeworks.
As data moves to assume a central role within business in the digital era, its importance to marketing and customer experience professionals has never been greater. But nor has the need to ensure the security of such data.
Coles has boosted its offering on eBay Plus, the online marketplace's paid member program, with a permanent discount on supermarket purchases and other shopping deals available through the platform.
Customer experience evolution is much like the career of UK iconic pop band, the Beatles: You need to iterate and adapt if you're to keep up to date.
The Guardian's new brand campaign ‘Hope is Power' is an affinity campaign designed to inspire, support and reinforce what the media brand stands for today, its chief customer officer says.
All the latest martech and adtech news this week from Tealium, InMoment, Tableau, Arq Group, Playground XYZ, Ometria, Oracle and Daisy Intelligence
Customer experience in Australia is good but not great, according to consumers surveyed for the 2019 KPMG Customer Experience Excellence report. The brands leading on customer experience are community-led, values-driven and rate higher than brands focused solely on building their customer base, according to the report.
