Stories by Brandon Butler

Money aside, who's the best fit to buy Salesforce?

As rumors swirl about a potential acquisition of Salesforce.com, the biggest question has been about would-be buyers.

Big data Google-style comes under attack

The article in TIME is headlined "Google's Flu Project Shows the Failings of Big Data." However, critics says the real failing here is not with big data but with Google.

Amazon: New analytics tool can scrutinise massive amounts of data

Amazon Web Services this week rolled out a new cloud-based data analytics tool named Kenesis, which can analyze massive amounts of data in real time and be paid for by the hour.

Digital Marketing

Is Amazon really a low-margin cloud business?

A startup competitor to Amazon Web Service's cloud computing platform is accusing the company of engaging in a "fake price war" and inflating the prices of its services.

Digital Marketing

Taking aim at Amazon, Google, Joyent offers tools to change the data analytics game

Cloud computing provider Joyent, a company with robust engineering chops that's looking to compete with the heavyweights of the industry, today rolled out Manta, its newest service that offers object storage with baked in compute features.

Featured Whitepapers

A Better Way to Engage - Redefining the Customer ...

The old traditional models of a singular pre-determined linear path or funnel from awareness to ...

State of the CMO 2017

The State of the CMO is designed to provide a benchmark in terms of the ...

To Keep the Customer, Keep the Customer Connected

CEM is critical to the success of any enterprise in today’s connected business world. You’re ...

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Blog Posts

Cannes 2017: The Machines Are Here

It’s day 4 in Cannes and among the ever-growing divergent panels, presentations and workshops spanning from one end of the Croisette to the other, there has been a very real emergence of how artificial intelligence (AI) and machine learning needs to fit into the marketing ecosystem of today and tomorrow.

Aden Hepburn

Executive creative director and managing director, VML Australia

Is your content marketing missing the mark?

Does it ever seem like the content you create falls flat on its face or that the leads you’re generating aren’t worth following up?

Dan Ratner

managing director, uberbrand

Creating a purpose-driven brand

So you want to be a brand with purpose. But what does it actually mean to build a brand with real meaning?

Paul Chappell

Partner and managing director, Brand + Story

It is interesting. Rebrand is very good. Perhaps they should change the logo to something more modern. For example as it is - https://www...

David Hill

Grace Group undergoes first rebrand in 30 years to unify and contemporise

Hey Guys, just one small typo that changes a part of the story :“That was a really big step forward for our company because we didn’t hav...

Damian Young

Chobani tastes success with data analytics platform

This is amazing! Congratulations to Cochlear for continuing to lead innovation in every way!

Chris

How this marketing ops leader is lifting the automation ante at Cochlear

Interesting case! It seems like universities can also benefit from marketing automation. I've started using getresponse some time ago and...

Aaren

How marketing automation is helping drive CX change at Adelaide University

Always great to see and read these success stories and the growth of gamification. This story is very warming and can act as an inspirati...

James Doyle

5 tips to boost engagement with gamification from Donut King

Teradata Marketing Zone

Web Events

Harnessing your brand assets to win over the digital customer

OpenText The road to 2020

Latest Podcast

Closing the Gap Episode 11: Achieving marketing ROI

In the 11th and final episode of the Closing the Gap podcast series, produced by Brandhook, Asahi Beverages’ former marketing strategy director, Darryn Wallace, chats about delivering a true ROI on marketing programs.

14 October 2015
0:20:07
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