Fisher & Paykel ups customer service ante with fresh tech

Appliance manufacturer brings on new customer communications technology solution

Instant maintenance support notifications, self-service customer tools and customer feedback follow-up are now on the cards for Fisher & Paykel following its latest technology program of work.

The appliances brand is rolling out Vonage’s cloud communications offering to improve the way it manages customer service and support across Australia, New Zealand, Singapore, the UK and the US. Vonage Messages API will be adopted to provide instant maintenance support notifications via SMS to customers to enhance post-sales service including confirmations and reminders on technician appointments. This will be embedded into Fisher & Paykel’s operational platforms so customers can access self-service tools to cancel or reschedule appointments.

The tech is also being used to send follow-up messages for customer feedback once a job is done. Fisher & Paykel EVP marketing and customer experience, Rudi Khoury, said the latest technology improvements are about meeting customer expectations for brands to respond instantly.

“Customers want regular updates from businesses, and more importantly, a two-way communication channel that allows them to share their concerns and feedback quickly and easily,” he said. “With Vonage APIs, we are able to communicate with customers promptly and create a unique experience, giving them control at their fingertips.

“Vonage also helps Fisher & Paykel make the customer journey – from booking a technician and confirming the appointment to evaluating our service – a seamless process and closes any gaps in customer communications.”

The latest deployment is one of many digital and technology-led innovations Fisher & Paykel has made over the past 18 months to lift its customer experience game.

Last year, the company replatformed its site globally onto Salesforce’s suite of digital products including Sales Cloud, Service Cloud, Marketing Cloud, Community Cloud and Commerce Cloud in select markets. At the time, Khoury told CMO the emphasis is on simplifying the product selection journey process. He also flagged plans to unify this with the customer support piece of the picture.

“When you’re renovating your house, you’re lucky if you do that even 10 years and beyond, and end customers are coming in and out of the market with big breaks inbetween. After a long time between interacting, we want to simplify the process to help you make the best choice for you,” he said.  “We need to do more and do a better, and you need to do it faster.”

Having a cloud-based platform allows Fisher & Paykel to focus less on the infrastructure pieces and concentrate its energy instead on designing and building the experience, Khoury said.

Prior to the latest tech rollout, Vonage has been engaging Fisher & Paykel on other communication solutions to transform Customer Experience.

Having prompt customer service across multiple countries in a consistent manner can be a challenge for any brand, Vonage senior VP and general manager for Asia-Pacific, Sunny Rao, commented. The vendor’s APIs are about allowing companies to instantly reach their customers through their preferred channels at reduced costs, thereby creating better customer experience, he said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...

Ryota Miyagi

Why the art of human-centred design has become a vital CX tool

Read more

Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking https://virtualbooth.ad...

Cecille Pabon

Report: Covid effect sees digital events on the rise long-term

Read more

Thank you so much for sharing such an informative article. It’s really impressive.Click Here & Create Status and share with family

Sanwataram

Predictions: 14 digital marketing predictions for 2021

Read more

Nice!https://www.live-radio-onli...

OmiljeniRadio RadioStanice Uzi

Google+ and Blogger cozy up with new comment system

Read more

Awesome and well written article. The examples and elements are good and valuable for all brand identity designs. Speaking of awesome, ch...

Ryota Miyagi

Why customer trust is more vital to brand survival than it's ever been

Read more

Blog Posts

A Brand for social justice

In 2020, brands did something they’d never done before: They spoke up about race.

Dipanjan Chatterjee and Xiaofeng Wang

VP and principal analyst and senior analyst, Forrester

Determining our Humanity

‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Should your business go back to the future?

In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.

Craig Flanders

CEO, Spinach

Sign in