Business culture index launches in Australia

Australian culture tech startup wants to disrupt how corporate culture is measured and compared with new standardised index

The Workability Index, a new corporate culture transparency rating platform, has just launched by an Australian culturetech startup.

The new company is co-founded by Sunil Vohra and people and culture specialist, Kate Stone and claims to be the world’s first standardised, evidence-based benchmark metric for assessment and reporting of organisational culture. The Workability Index (TWI) framework measures 10 critical dimensions of culture: Risk culture, trust, future workforce, advocacy, community, well-being, leadership, organisational, inclusion and engagement. 

Vohra said it’s universally acknowledged transparency is the greatest regulator of corporate culture and has largely been viewed as an internal metric, typified by highly bespoke and not always relevant measures. TWI is designed to create trackable culture indexes for organisations to report against, using a standardised data set for a statistically valid basis for comparison.

“We have standardised protocols for reporting financial results, it is now time for this same rigour to be applied to the primary non-financial metric, corporate culture,” said Vohra.

TWI has published the initial index of the combined culture scores of member organisations. This TWI score will become the de-facto standard for culture transparency, supported with sub-indexes tracking specific industries and dimensions.

Stone noted the lack of standardised data and evidence which has limited the ability of many organisations to objectively understand and respond to the workplace culture problem. To address the challenges, organisations need to shift the way they “assess culture towards a more outward facing model that drives greater transparency, oversight and accountability across the key dimensions of organisational culture”, she said.

TWI has published the initial index of the combined culture scores of member organisations and is hoping the TWI score will become the de-facto standard for culture transparency, supported with sub-indexes tracking specific industries and dimensions. It plans to launch the TWI Leaderboard, recognising Australia’s best-performing organisations.

“The Workability Index is the new standard for corporate culture, ensuring that all stakeholders connected to the organisation can quickly and easily understand current performance against the index,” said Vohra.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia. 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Invest and earn with Coinbloc .us. Guaranteed Weekly ROI, early signals, fast withdrawals among others. I recommend Coinbloc .us as on...

Hans Jensen

Explainer: What marketers need to know about cryptocurrency

Read more

Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...

Dave Sigurd

Gartner: Digital isn't enough of a superpower for CMOs anymore

Read more

I normally don’t feel comfortable investing online but because the company I worked for downsized due to the pandemic and I was one of th...

Dave Sigurd

CMO's top 8 martech stories for the week - 9 June 2022

Read more

Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...

Dave Sigurd

Creating a marketplace for wellness

Read more

A solution for an retail industry data extraction. https://e-scraper.com/usefu...

"e-Scraper" Data Extracting

​Catchoftheday launches fee-based online shopping club

Read more

Blog Posts

3 things marketing leaders need to do to effectively lead hybrid teams

Many marketing leaders are scrambling to give their people more flexible work. And they need to: PWC’s Future of Work report showed 90 per cent of staff want some form of hybrid or remote workplace.

Scott Stein

Leadership consultant

2 hidden ingredients for leadership success CMOs need to know

Your success as a senior marketing professional has much in common with your success as a leader. Both marketing, and leadership activities, depend on building trust, encouraging action, and reliably fulfilling promises that have been made.

Gerard Penna

Leadership advisor, coach

How shifting economic trends are impacting digital media

Between further interest rate rises, inflation​, empty shelves, extortionate lettuce prices, supply chain issues and the barely believable events in Eastern Europe, the past six months there’s been a cacophony of environmental factors.

Kieran Reed

Senior digital manager, Alpha Digital

Sign in