Aussie futurist: Personal AI will be a reality in five years

Brands and consumers will build relationships with AI, and humans ‘may start to merge with them’, says artificial intelligence expert, Liesel Yearsley

Artificial intelligence (AI) will mediate with brands on behalf of consumers, and people will form personal relationships with AI.

“I think within the next five years, we’re going to have ‘personal AI’ that live with us, and understand us, and make decisions for us - and interact on our behalf with brands,” said Australian futurist, Liesl Yearsley, CEO and founder of Akin.com, a US-based company that aims to humanise AI.

It’s all part of a future where consumers have more “personal AI” experiences to help them in their daily lives, Yearsley told a CeBIT crowd as she details how artificial intelligence is impacting society, enterprise and individuals.

“AI will solve more and more complex problems. We will form relationships with them. And we will hand over decisions and, theoretically, we may start to merge with them,” she predicted.

Yearsley was previously CEO of Cognea Artificial Intelligence, a startup acquired by IBM and now a significant part of Watson. She said the world is moving towards ‘personal AI’.

“I don’t believe we’re going to move into a world where we have AI - the dominant form of AI - powering industries to have better relationships with customers. I don’t think that’s what’s going to happen,” she said.

Liesl Yearsley
Liesl Yearsley

Instead, the world will move to ‘personal AI,’ which makes sense as it frees up time and energy.

“We really don’t care about things like making our insurance payments or reading labels to figure out which thing has the least calories, or the most calories. We care about our lives, our connections, about our biological needs, about our personal growth," Yearsley explained. 

“I believe we are going to have personal AI that mediate on our behalf to completely disintermediate us from classic enterprise and brands today.”

Additionally, the world will move into a new era of trust. “Instead of just understanding what’s going on for a person contextually, we’re going to understand who that human being is.”

Research suggests humans are receptive to having personal relationships with AI. Citing her research that studied human interaction with AI, Yearsley said relationships with AI can often feel more real.

“In some ways it’s a more, authentic relationship than we have in most of our daily lives with other humans... With an AI, you can exquisitely match the interaction to level of engagement, everything, to that human being,” she said. 

Massive disruption

Unquestionably, AI will increasingly become part of our daily lives and will solve more and more complex problems. In essence, it will change the course of human history, Yearsley continued. She pitched AI technology as so instrumental, there’s going to be more change in the next 10 years than in the last 1000.

“AI is one of the most influential forms of technology coming our way. It is going to understand what you’re thinking, what you do, where you go, who you are going to meet when you get there, what you’re going to buy, and what you were thinking in your head when you bought it. It is going to be anthropomorphic and persuasive so we are going to believe it cares about us," she said. 

“We are going to hand 30 to 50 per cent of our decisions over to AI. Because they are going to get smarter and better at making them. We don’t want the cognitive load of running a home. It takes over 25 hours a week to run a human home. We are going to hand this over.”

One of the main approaches driving front-line AI - and the one with all the current hype  - is deep learning and machine learning.

“The best way I can describe deep learning is if you imagine an extremely complex Excel spreadsheet folded in on itself multiple times, and where the notes touch you have some magic happening. So people who work in deep learning, we think of them as Black Hat magicians," Yearsley said. "This had led to the massive revolution we’ve seen today with AI.”

Deep learning was originally inspired by learning sciences from the 1970s and 1980s. As a result, technologists today are questioning the whole nature of AI, how systems start to reason abstractly and get more complex thinking, and trying to determine what comes next.  

“AI itself will transform the world, this is not hype. This is a way or a shift in technology, but our current approaches might not get us there," Yearsley said. "What a lot of labs, ourselves included, are working on is the next-generation of AI. What happens after deep learning?”

Looking ahead, she said future AI technologies will offer a much richer map of what’s going on inside the human brain, and will enable humans to trust them and rely upon them for everyday life.

“It will become ambient. It will become ubiquitous. We won’t even have to think about it anymore. It will become better at discerning what you want," Yearsley concluded. "You won’t have to tell it what you want or what you think. So society will change.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu  


Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts

What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...

Tareq

Digital disruption isn’t disruption anymore: Why it’s time to refocus your business

Read more

Enterprisetalk

Mark

CMO's top 10 martech stories for the week - 9 June

Read more

Great e-commerce article!

Vadim Frost

CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

Read more

Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...

jackson13

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

Ella Hall

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

Sign in