The purpose of purpose
Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.
Domino’s Pizza and CoastalWatch bolster their brand voice
Brands turn to voice-activated devices to enhance customer engagement
Domino’s Pizza and CoastalWatch are two brands using the power of voice to enhance their customer experiences.
Both brands have turned to Australian voice experience agency, Versa, to get help using voice to improve brand engagement.
In conjunction with the release of Amazon Echo Spot in Australia, Versa has launched two new two new skills for Domino’s Pizza and CoastalWatch. Working with Domino’s Pizza, the pair designed what it called a first-to-market experience which lets customers quickly and easily place and track their favourite order, simply by asking Alexa.
Australian surf report website, CoastalWatch, has also built on its custom skill to enable surfers to get more detailed, real-time information about surf conditions and forecasts for Australian beaches with Alexa Echo Spot. Both skills were implemented to bring a new level of convenience and service to users via voice experience, according to Versa business director, Guy Munro.
Munro said voice is an exciting channel that’s delivering on its promise to enhance customer experiences and interactions with brands.
“The Echo Spot is the first multi-modal device in market and represents a new way for consumers to interact with voice. Our original Domino’s and CoastalWatch skills have now been taken to a whole new level with accompanying images, gesture interactions and copy to enhance what were already cool experiences,” Munro said in a statement.
The latest partnerships with Domino’s Pizza and CoastalWatch follow in the footsteps of Versa's recent collaborations with Village Cinemas and Flight Centre. In all partnerships, Versa's creative technologists, speech coders and voice scripting and experience experts collaborate to create bespoke solutions across devices including Google Home, Amazon Alexa and Amazon Echo Spot.
Alexa Skills country manager, Kate Burleigh, said the company is excited to see the innovative skills developers and agencies like Versa have brought to Alexa since it introduced the Voice Service and Echo line of devices to the A/NZ market.
“The introduction of these skills for multimodal devices will enable customers to experience voice-led services in a whole new way. Not only can Alexa tell you things, but she can now show you too – all you have to do is ask.”
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