Domino’s Pizza and CoastalWatch bolster their brand voice

Brands turn to voice-activated devices to enhance customer engagement

Domino’s Pizza and CoastalWatch are two brands using the power of voice to enhance their customer experiences.

Both brands have turned to Australian voice experience agency, Versa, to get help using voice to improve brand engagement.

In conjunction with the release of Amazon Echo Spot in Australia, Versa has launched two new two new skills for Domino’s Pizza and CoastalWatch. Working with Domino’s Pizza, the pair designed what it called a first-to-market experience which lets customers quickly and easily place and track their favourite order, simply by asking Alexa.

Australian surf report website, CoastalWatch, has also built on its custom skill to enable surfers to get more detailed, real-time information about surf conditions and forecasts for Australian beaches with Alexa Echo Spot. Both skills were implemented to bring a new level of convenience and service to users via voice experience, according to Versa business director, Guy Munro.

Munro said voice is an exciting channel that’s delivering on its promise to enhance customer experiences and interactions with brands.

“The Echo Spot is the first multi-modal device in market and represents a new way for consumers to interact with voice. Our original Domino’s and CoastalWatch skills have now been taken to a whole new level with accompanying images, gesture interactions and copy to enhance what were already cool experiences,” Munro said in a statement.

The latest partnerships with Domino’s Pizza and CoastalWatch follow in the footsteps of Versa's recent collaborations with Village Cinemas and Flight Centre. In all partnerships, Versa's creative technologists, speech coders and voice scripting and experience experts collaborate to create bespoke solutions across devices including Google Home, Amazon Alexa and Amazon Echo Spot.

Alexa Skills country manager, Kate Burleigh, said the company is excited to see the innovative skills developers and agencies like Versa have brought to Alexa since it introduced the Voice Service and Echo line of devices to the A/NZ market.

“The introduction of these skills for multimodal devices will enable customers to experience voice-led services in a whole new way. Not only can Alexa tell you things, but she can now show you too – all you have to do is ask.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu  

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Data has the power to build or burn brands

A brand can be severely wounded by use or misuse of any of its assets and you could say data has the greatest power of all to inflict damage.

Lucy Acheson

Head of data strategy and customer experience, LIDA

Totto and your inorganic future

At Cannes Lions this year we’ve been treated to many artificial intelligence (AI) insights. It’s one of the major discourses of our time.

Richard Brett

CEO, opr

Personas of one and the rise of ‘always there’ marketing

I’ve got some bad news. The ‘always on’ marketing approach that many companies have only just fully implemented is already out of date.

Nigel Roberts

Founding partner and strategy lead, Yell

Promotion is difficult. You should be able to do it. Sometimes it turns out bad, and when you turn to professionals, it turns out well - ...

Jordan Samuil

Village Roadshow partners with Lion for pourage rights and promotional partnership

Read more

This is very good news for Australian SMEs as ActiveCampaign is an very powerful marketing automation / email marketing tool that costs a...

Lawrence

SMB marketing automation provider sets up Asia Pac HQ in Sydney

Read more

Thanks for the info! If you are looking for commercial real estate in Mumbai, visit us at Jagaha.com! We have over 20,000 verified proper...

Gizelle

Salesforce ups the Marketing Cloud ante with Datorama acquisition

Read more

Completely agree! For the best commercial properties in Mumbai, visit our website - Jagaha!

Gizelle

Salesforce ups the Marketing Cloud ante with Datorama acquisition

Read more

Carisoprodol is used for treatment of pain.so it has some amount of drug use it carefully . Get its complete usage and prescription from ...

jensons henry

CMO profile: The strategy behind Cash Converters brand and customer experience reboot

Read more

Latest Podcast

More podcasts

Sign in