Domino’s Pizza and CoastalWatch bolster their brand voice

Brands turn to voice-activated devices to enhance customer engagement

Domino’s Pizza and CoastalWatch are two brands using the power of voice to enhance their customer experiences.

Both brands have turned to Australian voice experience agency, Versa, to get help using voice to improve brand engagement.

In conjunction with the release of Amazon Echo Spot in Australia, Versa has launched two new two new skills for Domino’s Pizza and CoastalWatch. Working with Domino’s Pizza, the pair designed what it called a first-to-market experience which lets customers quickly and easily place and track their favourite order, simply by asking Alexa.

Australian surf report website, CoastalWatch, has also built on its custom skill to enable surfers to get more detailed, real-time information about surf conditions and forecasts for Australian beaches with Alexa Echo Spot. Both skills were implemented to bring a new level of convenience and service to users via voice experience, according to Versa business director, Guy Munro.

Munro said voice is an exciting channel that’s delivering on its promise to enhance customer experiences and interactions with brands.

“The Echo Spot is the first multi-modal device in market and represents a new way for consumers to interact with voice. Our original Domino’s and CoastalWatch skills have now been taken to a whole new level with accompanying images, gesture interactions and copy to enhance what were already cool experiences,” Munro said in a statement.

The latest partnerships with Domino’s Pizza and CoastalWatch follow in the footsteps of Versa's recent collaborations with Village Cinemas and Flight Centre. In all partnerships, Versa's creative technologists, speech coders and voice scripting and experience experts collaborate to create bespoke solutions across devices including Google Home, Amazon Alexa and Amazon Echo Spot.

Alexa Skills country manager, Kate Burleigh, said the company is excited to see the innovative skills developers and agencies like Versa have brought to Alexa since it introduced the Voice Service and Echo line of devices to the A/NZ market.

“The introduction of these skills for multimodal devices will enable customers to experience voice-led services in a whole new way. Not only can Alexa tell you things, but she can now show you too – all you have to do is ask.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu  

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Thanks for your feedback, Rabi. While we introduced the ROO concept using a marketing example, I also believe that it is pertinent to man...

Iggy Pintado

Introducing Return on Outcome (ROO) - Brand science - CMO Australia

Read more

Thanks for your insight, Philip. Return On Outcome (ROO) requires balanced thinking with the focus on outcomes as opposed to returns.

Iggy Pintado

Introducing Return on Outcome (ROO) - Brand science - CMO Australia

Read more

Beautiful article.

Hodlbaba

15 brands jumping into NFTs

Read more

"Blue" is really gorgeous and perfectly imitates a human customer support operator. Personally, I won't order a chatbot development for m...

Nate Ginsburg

Why the newest member of BT’s contact centre is a chatbot

Read more

As today’s market changes rapidly, the tools we use change, and it is important to adapt to those changes to continue to succeed in busin...

Anna Duda

Report: 10 digital commerce trends here to stay

Read more

Blog Posts

How the pandemic revealed the antidote to marketing’s image problem

What does marketing truly ‘own’ in most organisations? Brand and campaigns, definitely. Customer experience? That remains contested ground.

Murray Howe

Founder, The Markitects

Still pursuing a 360-degree view of the customer?

On the Internet, nobody knows you’re a dog.” It may have been true in 1993 when this caption to a Peter Steiner cartoon appeared in the New Yorker. But after 30 years online, it’s no longer the case.

Agility in 2022

Only the agile will survive and thrive in this environment and that’s why in 2022, agility will need to be a whole-business priority.

Sam McConnell

Melbourne bureau chief, Alpha Digital

Sign in