Aussie AI-powered virtual assistant commences trials with Liberty Mutual, Credit Union Australia

ASX-listed Flamingo follows up capital raising with news of new trials of its virtual assistant in the insurance space

ASX-listed artificial intelligence company, Flamingo, has commenced a trial with Liberty Mutual Insurance Company in the US that will see its cognitive virtual assistant guiding customers through auto insurance quotations.

The deal follows confirmation of a trial last month with Credit Union Australia, and is one of a string of local and international trials being undertaken as the startup sets its sights on raising sales and revenue.

The three-month pilot comes after Flamingo and Liberty Mutual signed a paid trial agreement in November and involves security audits, integration across multiple internal systems and user acceptance testing. Should the trial be successful, Flamingo said Liberty Mutual could extend the use of the virtual assistant across additional business units.

Liberty Mutual is listed 75th on the Fortune 100 list of corporate in the US based on 2016 revenue, chalking up US$38.3 billion in annual consolidated revenue. The company maintains 50,000 staff and has 800 offices across 30 countries.

In an ASX statement, Flamingo said current implementations of its virtual assistant in Australia, the US and across Asia-Pacific are “progressing well”.

The company, which is based in Sydney and New York, is focused on providing AI-powered virtual assistant platforms for enterprises, with an emphasis on financial services. Its platforms are known as ‘Rosie’ and ‘Maggie’. International customers on its books include Nationwide Insurance, New York Daily Gazette, Prime Financial and Quay Credit Union.

Closer to home, Flamingo is also trialling its offering with Credit Union Australia in a pilot that sees up to 1500 customers dealing with Rosie to help with health insurance products. The ambition is to provide a fast and efficient service for potential new members visiting the website and assisting from quote stage through to conversion.

The three-month trial will kick off in coming months following a ‘learning’ period so the virtual assistant can understand commonly asked questions and answers around health insurance take-up and management.

CUA Health CEO, Philip Fraser, said the partnership was indicative of the next-generation technologies transforming the health insurance industry,

“Consumers are becoming more financially and technologically savvy and there is an ever-increasing number that prefer the convenience and accessibility of a digital sales channel,” he said. “Rosie has the ability to cater directly to this growing market while also supplementing our personalised interactions with members, managing many of the most common health insurance inquiries.”

Fraser was quick to stress the AI-powered assistant wouldn’t replace the human services team.

“Rather it provides us with a huge opportunity to grow our health member base by lifting the number of quote requests that are followed all the way through to taking out a policy,” he said.

Other Australian companies reportedly trialling Flamingo's offering include AMP and Chubb.

Flamingo kicked off operations as a cloud-based machine learning technology company focused on customer experience, and was acquired by ASX-listed player, Cre8tek, after being approached during an investment raising round in 2016. It then listed on the local stock exchange in November 2016.

In February, Flamingo confirmed it had successfully raised $10m in capital to fund product development and market growth. This followed earlier cash injections of $1.5m in late 2017 and $3m in 2016.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Why defining brand strategy is vital to capitalising on quick wins

Big brands were once protected from small brands by high barriers to entry. Big brands had the resources to employ big agencies, to crack big ideas and to invest in big campaigns. They had the luxury of time to debate strategies and work on long-term innovation pipelines. Retailers used to partner with big brands.

Troy McKinnna

Co-founder, Agents of Spring, Calm & Stormy

3 ways to leverage the talents of your team to avoid disruption

​According to the World Economic Forum in its most recent The Future of Jobs report, the most important skills for the future are not technical, task-oriented skills, but higher-order skills such as creativity, social influence, active learning, and analytical thinking.

Gihan Perera

Futurist, leadership consultant

CMOs, it’s time to stop squandering customer attention

Businesses continue to highly value the attention they buy through paid media, yet at the same time, many continue to disregard and under-value opportunities to connect with customers using their owned media.

Well written Vanessa!! Agreed with your view that human experience is marketing's next frontier. Those businesses who are focused on the ...

Clyde Griffith

Forget customer experience, human experience is marketing's next frontier

Read more

Great tips for tops skills need to develop and stay competitive

Nick

The top skills needed to stay competitive in a rapidly changing workforce

Read more

The popularity of loyalty programs is diminishing, though I'd say it is because customers are savvy enough to recognise when a loyalty pr...

Heather

It’s time for marketers to rethink their approach to ‘loyalty’

Read more

Thanks Nadia for sharing this blog. It has really useful and amazing information about Salesforce Commerce Cloud and digital engagement w...

Holly Smith

Adidas taps data and technology smarts to build personalised digital engagement with consumers

Read more

clearly someone who's jealous and only comments from the safety of being behind their keyboard

Peter Sibson

The purpose of purpose - Brand science - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in