What blockchain will do to the experience economy

Hype is rising around blockchain as it extends out of the realm of finance and into personal identity and experience

Over the last decade, a perfect storm of game-changing technologies have entered the global market, disrupting industries, organisations and people in their wake.

Cloud computing, mobile, social media and advanced analytics – sometimes referred to as ‘SMAC’ – have led us to a digital revolution that’s transformed how we connect, produce and sell products and services, and even understand each other.

There are many who believe blockchain technology could be just as transformative. Specifically, on how we address personal data and identity.

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