New partnership aims to foster innovation and new tech development
Creative digital agency, AnalogFolk, has teamed up with the National Institute for Experimental Arts (NIEA) in a bid to collaborate and ‘push the envelope’ in areas of creative thinking, innovation and digital technologies.
As part of the multi-faceted partnership, AnalogFolk will provide strategic, creative and digital support to the agency, while NIEA will provide AnalogFolk access to its innovation labs and research.
Part of the University of New South Wales, the NIEA institute focuses on experimental collaboration in art, science and emerging technologies and uses arts-led thinking to generate new insights into globally important issues.NIEA is developing research in interaction innovation and experimental experiences leveraging robotics, artificial intelligence, VR, data visualisation and other technologies.
AnalogFolk strategy partner, Ben Hourahine, said the partnership was a practical embodiment of AnalogFolk’s mission to use digital to make the analogue world better.
“Access to NIEA’s research and innovation labs will enable us to continue pushing boundaries around what is possible in creative innovation and digital technology,” Hourahine said in a statement.
“The partnership also provides us an opportunity to take our clients into the labs and access their world class research thinking.”
NINE founding director and Professor of Experimental Arts, Jill Bennett, said the partnership with AnalogFolk was a very positive step for the institute.
“AnalogFolk has a unique approach to creativity, innovation and digital technology which is very much aligned with ours as we look to generate new insights resulting in real-world outcomes. We look forward to working with AnalogFolk through this partnership and harnessing their thinking on projects,” Bennett said.
Down the road, the partnership will expand to include a program of staff secondments and education and training opportunities between both organisations, while a number of joint projects and active client project engagements are underway, the statement added.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.
The purpose of Artificial Intelligence (AI) has always been to replace the menial and repetitive tasks we do each day in every sector, so that we can concentrate on doing what we do best. Saving time and money has certainly been a decent outcome as AI infiltrates the business landscape, however, now we are starting to see problems that cause major issues in practice.
If you’re in any customer-centric role, you’ll likely be familiar with the Net Promoter Score (NPS) – one of the most popular tools for brands to measure their customer sentiment.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
At the deeper levels of artificial intelligence, computing machines make all kinds of correlations among whatever data is available to th...
Fraction Tech
Is artificial intelligence riddled with bias? - Customer Design - CMO Australia
https://myiplookup.com/ - find your ip address and location information in our main page. Also there are many ip tools you can use : IP L...
savefrom
iSelect outlines new approach to arrest ineffective marketing as its reports full-year results
https://myiplookup.com/ - this website will allow you to View Alexa Ranking and graph Check http headers of a website, tool to compare te...
savefrom
The Star's first CMO creates all-new marketing team
Good tips to follow. Thank you!
Anna Travis
5 things every business can do to drive brand loyalty
Thank you! That was useful to know.
Belia Adam
Why your best social marketing brand tool could be hiding in plain sight