PwC set to turbocharge its CMO advisory

PwC Australia announced new board to strengthen its CMO advisory practice

PricewaterhouseCoopers Australia has created an advisory board to 'turbocharge' its CMO advisory practice.

The two external appointees to the board, AANA's CEO Sunita Gloster and Foxtel's MD of customer and retail, Mark Buckman were made as part of a plan to provide guidance and to add further strength to PwC's CMO advisory.

PwC's chief creative officer, Russel Howcroft said Sunita’s and Mark’s appointment would “turbocharge” the CMO advisory offering at a time when the business was at a critical growth phase.

“Since announcing our plans in December, we have been overwhelmed by the response from organisations who are looking for trusted, transparent and independent advice across a range of marketing and brand activities," he said. "When combined with our own internal experts, we are confident that the service we are offering is not only highly relevant, but also represents the very best thinking in the brand and marketing space.”

PwC’s CMO Advisory Board currently has six key areas of expertise including brand strategy, marketing strategy, market insights, marketing performance and analytics, marketing structure and operations and creative solutions.

The full Advisory Board to PwC’s CMO Advisory practice is:

  • Sunita Gloster, CEO AANA
  • Mark Buckman, MD of customer and retail, Foxtel
  • Mike McGrath, PwC partner, CMO
  • Megan Brownlow, PwC partner, editor of PwC Australia’s Entertainment & Media Outlook
  • Russel Howcroft, PwC partner, chief creative officer
  • Lawrence Goldstone, PwC partner, The Difference

“I’m excited to be joining PwC’s CMO Advisory Board at a time when there is significant change and opportunity across the marketer’s agenda," Gloster said. "The move by consultancy firms into the marketing practice reflects the growing awareness of the critical importance of the marketing function to generating sustainable profits.”

Buckman and Gloster will continue their existing executive roles with Foxtel and the AANA respectively whilst they serve on the advisory board of PwC’s CMO advisory practice.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

How people buy brands

Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.

Kyle Ross

Strategist, TRP

Is artificial intelligence riddled with bias?

The purpose of Artificial Intelligence (AI) has always been to replace the menial and repetitive tasks we do each day in every sector, so that we can concentrate on doing what we do best. Saving time and money has certainly been a decent outcome as AI infiltrates the business landscape, however, now we are starting to see problems that cause major issues in practice.

Katja Forbes

Founder and chief, sfyte

5 things every business can do to drive brand loyalty

If you’re in any customer-centric role, you’ll likely be familiar with the Net Promoter Score (NPS) – one of the most popular tools for brands to measure their customer sentiment.

Catherine Anderson

Chief customer officer, Powershop Australia

At the deeper levels of artificial intelligence, computing machines make all kinds of correlations among whatever data is available to th...

Fraction Tech

Is artificial intelligence riddled with bias? - Customer Design - CMO Australia

Read more

https://myiplookup.com/ - find your ip address and location information in our main page. Also there are many ip tools you can use : IP L...

savefrom

iSelect outlines new approach to arrest ineffective marketing as its reports full-year results

Read more

https://myiplookup.com/ - this website will allow you to View Alexa Ranking and graph Check http headers of a website, tool to compare te...

savefrom

The Star's first CMO creates all-new marketing team

Read more

Good tips to follow. Thank you!

Anna Travis

5 things every business can do to drive brand loyalty

Read more

Thank you! That was useful to know.

Belia Adam

Why your best social marketing brand tool could be hiding in plain sight

Read more

Latest Podcast

More podcasts

Sign in