PwC set to turbocharge its CMO advisory

PwC Australia announced new board to strengthen its CMO advisory practice

PricewaterhouseCoopers Australia has created an advisory board to 'turbocharge' its CMO advisory practice.

The two external appointees to the board, AANA's CEO Sunita Gloster and Foxtel's MD of customer and retail, Mark Buckman were made as part of a plan to provide guidance and to add further strength to PwC's CMO advisory.

PwC's chief creative officer, Russel Howcroft said Sunita’s and Mark’s appointment would “turbocharge” the CMO advisory offering at a time when the business was at a critical growth phase.

“Since announcing our plans in December, we have been overwhelmed by the response from organisations who are looking for trusted, transparent and independent advice across a range of marketing and brand activities," he said. "When combined with our own internal experts, we are confident that the service we are offering is not only highly relevant, but also represents the very best thinking in the brand and marketing space.”

PwC’s CMO Advisory Board currently has six key areas of expertise including brand strategy, marketing strategy, market insights, marketing performance and analytics, marketing structure and operations and creative solutions.

The full Advisory Board to PwC’s CMO Advisory practice is:

  • Sunita Gloster, CEO AANA
  • Mark Buckman, MD of customer and retail, Foxtel
  • Mike McGrath, PwC partner, CMO
  • Megan Brownlow, PwC partner, editor of PwC Australia’s Entertainment & Media Outlook
  • Russel Howcroft, PwC partner, chief creative officer
  • Lawrence Goldstone, PwC partner, The Difference

“I’m excited to be joining PwC’s CMO Advisory Board at a time when there is significant change and opportunity across the marketer’s agenda," Gloster said. "The move by consultancy firms into the marketing practice reflects the growing awareness of the critical importance of the marketing function to generating sustainable profits.”

Buckman and Gloster will continue their existing executive roles with Foxtel and the AANA respectively whilst they serve on the advisory board of PwC’s CMO advisory practice.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

The competitive advantage Australian retailers have over Amazon

With all of the hype around Amazon, many online retailers have been trying to understand how they can compete with the American retail giant.

Joel Milligan

Performance manager, Columbus Agency

How to become the customer experience custodian

The number one objective enterprises give for embarking on a digital transformation is to improve customer experiences with new engagement models, according to IDC’s 2017 global study.

Fear not: It's only a robot

Every time I pass through the automated border controls at the Sydney airport I walk away with a feeling of exasperation on the one hand and relief on the other. Exasperation, because the face recognition technology inevitably always fails to recognise me. Relief, because we seem to be safely years away from the Orwellian reality of states controlling every aspect of our lives; something the media is keenly warning us against each day.

Dan Kalinski

CEO, iProspect Australia and New Zealand

And to add after looking at event pictures plus, observing all AU's visible Blonde Bimbos (think Julie Bishop to this Georgie Gardnerare)...

absolutelyconcerned

In pictures: CMO 50 2017: The who's who of Australian marketing leadership

Read more

CMO 50 2017 announcement mentioning "innovation". I checked date and its November not April so its wasn't an April Fools' Joke. Australia...

absolutelyconcerned

In pictures: CMO 50 2017: The who's who of Australian marketing leadership

Read more

I worked at Momentum when the transformation started way back in 2013 (not 2015 as stated in the article). It was a painfully slow and co...

Jay

How Momentum Energy has transformed its entire business to be customer-led

Read more

Another buzzword thoughtlessly latched onto, without any thought for the implications on the organisations that have to lumber through th...

Tired

Rolling out agile marketing at Deakin

Read more

Useful., also don’t miss out on these 5 features of Adobe Experience Cloud - Visit here > http://www.softcrylic.com/b...

Sunil Joseph

Adobe debuts Advertising Cloud, Experience Cloud

Read more

Latest Podcast

More podcasts

Sign in