Laureate appoints first chief marketing officer

Universities group brings on an inaugural CMO to unite strategic marketing and advertising activities across its network

Anne Da Cunha
Anne Da Cunha

Tertiary institutions holding group, Laureate Australia and New Zealand, has appointed its first chief marketing officer.

The group, which includes Torrens University Australia, Think Education’s eight colleges, the Media Design School and the Blue Mountains International Hotel Management School, has recruited Anne Da Cunha as its first CMO, with responsibility for bringing together strategic marketing and advertising across the A/NZ network.

Da Cunha was most recently the general manager of Woolworths owned Cellarmasters, overseeing product development and rebranding the business. She also held an interim product strategy and portfolio development position with Vodafone, and has also worked in the UK for a decade with brands such as The Carphone Warehouse and O2.

“In a very dynamic and accomplished pool of candidates, Anne clearly stood out for her depth of experience, seamless cultural fit and track record as a great leader,” said Laureate CEO, Linda Brown.

In her new role, De Cunha’s first task is to consolidate marketing communications across the various brands. The group has a local presence in Melbourne, Brisbane, Sydney, Perth and Adelaide, and a wider network of campuses and online universities in 25 countries which is claims services more than 1 million students.

“I look forward to… highlighting our extensive and exciting offering to students through my strong experience in customer experience, brand development and performance optimised marketing,” she said.

“2017 is already shaping up to be a very exciting year for Laureate in Australia and New Zealand, particularly as we increase activity on a new outdoor, social, print and online campaign, ‘Degrees that Work’, for the Torrens University Australia brand and drive student enrolments.”

The new multi-million dollar campaign officially launches this week and is designed to highlighted Torrens University’s focus on helping students built soft skills and experience to bolster their chances of employment once they graduate. The focus will be on health, hospitality, business, design, education, project management and sports management subjects.

In a statement announcing the new campaign activity, De Cunha said the message is that Torrens University programs are flexible, available part-time and often online to fit around work and personal commitments. The campaign was designed by Sapient Nitro.

“They have been developed in consultation with industry leaders to ensure they impact the skills, knowledge and real-time experiences that are in demand from employers right now,” she said.

At a global level, Laureate filed its IPO in the US on 31 January, stating it had more than 1 million students enrolled worldwide across its 70 institutions as well as 60,000 staff.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

More Videos

Thanks for nice information regarding Account-based Marketing. PRO IT MELBOURNE is best SEO Agency in Melbourne have a team of profession...

PRO IT MELBOURNE

Cultivating engaging content in Account-based Marketing (ABM)

Read more

The best part: optimizing your site for SEO enables you to generate high traffic, and hence free B2B lead generation. This is done throug...

Sergiu Alexei

The top 6 content challenges facing B2B firms

Read more

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

Read more

Check out tiny twig for comfy and soft organic baby clothes.

Morgan mendoza

Binge and The Iconic launch Inactivewear clothing line

Read more

NetSuite started out as a cloud-based provider of Enterprise Resource Planning software or as NetSuite solution provider, which companies...

talalyousaf

NetSuite to acquire Bronto's digital marketing platform for US$200m

Read more

Blog Posts

Getting privacy right in a first-party data world

With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.

Furqan Wasif

Head of biddable media, Tug

​Beyond greenwashing: Why brands need to get their house in order first

Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.

Craig Flanders

CEO, Spinach

​The value of collaboration: how to keep it together

Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.

Rich Curtis

CEO, FutureBrand A/NZ

Sign in