The Yes apps will be shut down soon
Twitter has swallowed social app developer Yes and is also getting a new product head as part of the deal.
Keith Coleman, formerly CEO of the Palo Alto startup, is joining Twitter as vice president of product development. “Yes! Keith and team are joining Twitter to help lead and strengthen our service!,” wrote Twitter CEO Jack Dorsey in a message on the social network.
The post of head of product development has been vacant for some time at Twitter, which has been struggling to boost its user base and turn a profit. In the third quarter, the company posted a loss of US$103 million on revenue of $616 million. Average monthly active users grew in the quarter by 3 percent year-on-year to 317 million.
The company has been criticized for not introducing new products and features quickly enough.
The apps from Yes include Wyd that lets users see photo and video statuses of what their friends are doing and Frenzy for making plans quickly with friends.
The apps will, however, be shut down in the coming weeks so that the Yes team joining Twitter can focus on new efforts, according to a post on the Yes website, suggesting that Twitter was more intent on bringing in the people at Yes rather than its technology and products.
“Our team has always admired Twitter, a product that brings the whole world closer,” the Yes team wrote. Twitter did not comment on the details of the deal, including the financial terms.
Before starting Yes, Coleman was director of product management at Google for Gmail and other products, according to his LinkedIn profile.
In this latest episode of our Conversations over a Cuppa with CMO series, we catch up with Jane Power, who stepped into the director of marketing and transformation role at GenesisCare in April 2020.
The COVID-19 pandemic has exposed brands’ CX shortcomings and a lack of customer understanding. Given ongoing disruption, customer needs, wants and expectations are continually changing, also causing customers to behave in different ways. Just look at hoarding toilet paper, staple and canned food, medicinal and cleaning products.
Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.
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