Coles trials voice-recognition gizmo Hiku

In-home trial of device that allows users to add items to shopping lists

Coles is conducting an in-home customer trial of Hiku: A device that incorporates voice-recognition capabilities and allows users to add items to an online shopping list.

Hiku can also be used to scan the barcodes of items to add them to the shopping list and has a magnet that allows it to be stuck to a fridge when not in use.

In the Coles trial, items will be added to the shopping list feature of the Coles mobile app.

The supermarket chain said items on the list can be transferred to an online shopping trolley for purchase and delivery.

The device relies on connecting to a home Wi-Fi network (it supports 802.11b/g/n 2.4GHz networks). It uses a Lithium-ion battery that can be recharged over a micro-USB connection.

Speech recognition is powered by Nuance, the developers of the suite of Dragon NaturallySpeaking voice recognition applications.

The trial will involve 50 customers. Accenture is working with Coles on the two-month trial.

In the US, Hiku can be purchased for US$79,

Last month online retail giant Amazon debuted its 'Dash Button' in the US. Each Amazon Dash Button can be associated with a particular product and when pressed will automatically place an Amazon.com that have that product delivered.

As with Hiku, the device connects to a home Wi-Fi network. Distribution of the button is currently limited to Amazon Prime members who have got their hands on an invite.

Amazon last year trialled a Hiku-like device, called Amazon Dash, that incorporated barcode-scanning and voice recognition capabilities. The device ordered items from AmazonFresh.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Data has the power to build or burn brands

A brand can be severely wounded by use or misuse of any of its assets and you could say data has the greatest power of all to inflict damage.

Lucy Acheson

Head of data strategy and customer experience, LIDA

Totto and your inorganic future

At Cannes Lions this year we’ve been treated to many artificial intelligence (AI) insights. It’s one of the major discourses of our time.

Richard Brett

CEO, opr

Personas of one and the rise of ‘always there’ marketing

I’ve got some bad news. The ‘always on’ marketing approach that many companies have only just fully implemented is already out of date.

Nigel Roberts

Founding partner and strategy lead, Yell

I am a new satisfied customer with the cryptodriven darkwebsolutions company, they helped me with a very efficient crypter for my company...

Yusef

The CX thinking behind Westfield A/NZ's new brand and digital identity

Read more

I enjoyed reading your article. It all starts from creating a persona of your ideal customer. Once you understand the needs then you can ...

Ardie Cash

4 skills needed for a marketer to sit on boards

Read more

A very prestigious list. Cant wait to see who ends up in this years list. Cheers!!

Diganto

CMO50 2018 is now open for submissions

Read more

Hi, where can I read about the results of the recent Salesforce Digital Advertising 2020 report? I would very much like to look at the an...

Milla Cross

Salesforce chief strategy officer: Why it’s a transformative time for customer service

Read more

I have had that scenario with the mail happen so many times! I never thought anything of it, maybe because I have become desensitized. I ...

Diana Da Silva

Data has the power to build or burn brands - Data-driven marketing - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in