Google Hangouts infringes trademark, says US company Hanginout

Hanginout started the lawsuit while its trademark application is still pending

Google's video-chat service Hangouts wilfully infringes on the still pending trademark of Hanginout, the company said in a lawsuit filed with the U.S. District Court for the Southern District of California on Tuesday.

Hanginout, based in Carlsbad, California, makes a video profile app for iOS. The app allows users to interact via recorded videos. They can find and follow people and celebrities, ask them questions and receive instant personal video responses.

The company was founded in 2011, but said in the court filing that it has been developing its products since 2009.

Google Hangouts was launched in May this year and offers a messaging and video chat platform that allows users to send instant messages, share photos and talk to each other via live video.

"Google's 'Hangouts' mark is nearly identical to Hanginout's HANGINOUT mark in both appearance and sound," the company said in the filing, adding that Google therefore infringes on Hanginouts trademark.

Hanginout's trademark application is still pending though. It filed for U.S. trademark applications on July 12, 2012. Google applied for the Hangouts mark in April 2013, according to the filing.

Google's application was however suspended in July by the U.S. Patent and Trademark Office (USPTO) because there was "a likelihood of confusion" with Hanginout's pending trademark, the USPTO wrote. This may lead to the bar of the registration of Google's Hangouts mark, said the USPTO, adding that all action on Google's application was suspended until the Hanginout mark is either registered or abandoned.

Google's use of Hanginout constitutes willful trademark infringement, has caused significant confusion in the marketplace and is likely to deceive consumers, Hanginout said in the complaint.

Moreover, Hanginout said, Google also committed acts of unfair competition because it "purposefully attempts to heighten the likelihood that consumers will be confused" and because an inaccurate appearance of affiliation was created.

It therefore asked the court for a preliminary and permanent injunction from trademark infringement and unfair business practices by Google as well as an amount of damages to be determined on trial. It also asked the court to treble the damages for willful infringement and unfair competition, and demanded a jury trial.

Google did not respond to a request for comment.

Loek is Amsterdam Correspondent and covers online privacy, intellectual property, open-source and online payment issues for the IDG News Service. Follow him on Twitter at @loekessers or email tips and comments to loek_essers@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Using artificial intelligence to surprise your customers

​We have expected artificial intelligence (AI) will become part of our everyday lives for quite some time.

Katja Forbes

Founder and chief, sfyte

Is customer segmentation dead?

Ginni Rometty, the CEO of IBM, announced the death of customer segmentation five years ago saying, "The shift is to go from the segment to the individual. She might have been a bit premature for most marketers, but if customer segmentation isn't dead yet, it's definitely on life support.

Richard Taylor

Senior digital strategist, Spinach

How people buy brands

Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.

Kyle Ross

Strategist, TRP

If a business games me happy than there is a higher chance I will go to them.

Martinez

The Iconic: becoming customer-focussed transformed our business

Read more

That’s a great example of surprising AR ad that went viral because it was first of its kind. Probably a similar effect to some scale can ...

Natasha Kvitka

Using artificial intelligence to surprise your customers

Read more

Hey there! it is a really meaningful post. I too have written a few similar articles about SEM, SEO, Social Media, Digital Marketing Tren...

Rohit

Digital advertising continues to dominate marketing budgets

Read more

Thanks for sharing the strategies ! :)

Isabella Richardson

Marketing the most of martech for revenue and CX

Read more

Glad to be a part of this informative post... Thanks for sharing this useful info!!! It is very important to stay updated about the lates...

Aaron Alexis

Predictions: 9 digital marketing trends for 2019

Read more

Latest Podcast

More podcasts

Sign in