Facebook to share data with Australian TV networks

The social network earlier this week announced it was sharing data with a number of US TV networks

Facebook is looking to share its data about the online social chatter surrounding television shows with Australian networks.

Earlier this week the <i>Wall Street Journal</i> reported that Facebook had begun sharing data with the ABC, CBS, Fox and NBC networks and a number of other media partners.

The reports offer data to TV networks about Facebook interactions relating to their shows. At the moment, the figures in the reports contain limited information, but the WSJ reported that Facebook plans to increase the amount of information offered to networks.

The process is essentially Facebook "leasing its API" to media partners, an Australian spokesperson for Facebook said.

"We're absolutely looking to do that here in Australia," the spokesperson said.

"We're hoping to make some announcements quite soon with the local TV networks."

Facebook had previously done some work with Trendrr on measuring TV show-related chatter, said Helen Crossley, measurement and insights lead for Facebook Australia and NZ.

"We went to them and said, 'Look there's a lot of noise in the market about chatter, about buzz, about what people are talking about on Facebook and we really need a neutral, unbiased third party to come in and say this is the true state of play and this is where those conversations are really happening and what people are talking about.'"

Earlier this year Trendrr produced a report based on Facebook's data that revealed the scale of show-related discussion on the social network. However, Twitter purchased Trendrr in August.

"Since then we've kind of gone back to the drawing board, thinking about how we can get more information, more data, out into the market and this is certainly one way that we can do that – by providing access to the API for certain media partners," Crossley said.

Helen Crossley will be speaking at the Data Strategy Symposium in NSW in November.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

More Videos

Thanks for nice information regarding Account-based Marketing. PRO IT MELBOURNE is best SEO Agency in Melbourne have a team of profession...

PRO IT MELBOURNE

Cultivating engaging content in Account-based Marketing (ABM)

Read more

The best part: optimizing your site for SEO enables you to generate high traffic, and hence free B2B lead generation. This is done throug...

Sergiu Alexei

The top 6 content challenges facing B2B firms

Read more

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

Read more

Check out tiny twig for comfy and soft organic baby clothes.

Morgan mendoza

Binge and The Iconic launch Inactivewear clothing line

Read more

NetSuite started out as a cloud-based provider of Enterprise Resource Planning software or as NetSuite solution provider, which companies...

talalyousaf

NetSuite to acquire Bronto's digital marketing platform for US$200m

Read more

Blog Posts

Getting privacy right in a first-party data world

With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.

Furqan Wasif

Head of biddable media, Tug

​Beyond greenwashing: Why brands need to get their house in order first

Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.

Craig Flanders

CEO, Spinach

​The value of collaboration: how to keep it together

Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.

Rich Curtis

CEO, FutureBrand A/NZ

Sign in