Facebook to share data with Australian TV networks

The social network earlier this week announced it was sharing data with a number of US TV networks

Facebook is looking to share its data about the online social chatter surrounding television shows with Australian networks.

Earlier this week the <i>Wall Street Journal</i> reported that Facebook had begun sharing data with the ABC, CBS, Fox and NBC networks and a number of other media partners.

The reports offer data to TV networks about Facebook interactions relating to their shows. At the moment, the figures in the reports contain limited information, but the WSJ reported that Facebook plans to increase the amount of information offered to networks.

The process is essentially Facebook "leasing its API" to media partners, an Australian spokesperson for Facebook said.

"We're absolutely looking to do that here in Australia," the spokesperson said.

"We're hoping to make some announcements quite soon with the local TV networks."

Facebook had previously done some work with Trendrr on measuring TV show-related chatter, said Helen Crossley, measurement and insights lead for Facebook Australia and NZ.

"We went to them and said, 'Look there's a lot of noise in the market about chatter, about buzz, about what people are talking about on Facebook and we really need a neutral, unbiased third party to come in and say this is the true state of play and this is where those conversations are really happening and what people are talking about.'"

Earlier this year Trendrr produced a report based on Facebook's data that revealed the scale of show-related discussion on the social network. However, Twitter purchased Trendrr in August.

"Since then we've kind of gone back to the drawing board, thinking about how we can get more information, more data, out into the market and this is certainly one way that we can do that – by providing access to the API for certain media partners," Crossley said.

Helen Crossley will be speaking at the Data Strategy Symposium in NSW in November.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

3 marketing mistakes to overcome when courting prospective customers

Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.

Sabri Suby

Founder, King Kong

Why are we dubious about deep learning?

The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.

Katja Forbes

Founder and chief, sfyte

Why you can’t afford to fail at CX in 2019

In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.

Damian Kernahan

Founder and CEO, Proto Partners

Red Agency YouGov Galaxy Report, February 2019 Predictors Study. https://redagency.com.au/re...

Vanessa Skye Mitchell

DNA-based marketing: The next big thing?

Read more

RIP holden

Max Polding

Marketing professor: For Holden, brand nostalgia ain’t what it used to be

Read more

Where does the claim that 2 million Australians have tested come from ? Anecdotal information suggests that this is way off the mark.

David Andersen

DNA-based marketing: The next big thing?

Read more

Thank you for the info , being part of a digital marketing agency in kerala , this proved handy and get to know with upcoming trends. htt...

Dotz Web Technologies

Predictions: 9 digital marketing trends for 2019

Read more

So who then is correct? The Research or The skilled Digital people.

Anene

Report reveals Australia faces digital skills shortage

Read more

Latest Podcast

More podcasts

Sign in