A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
The video service was introduced by Twitter in January
Vine, the video service introduced by Twitter in January, now has 40 million registered users, it said Tuesday.
The mobile service, which lets users capture and share looping videos, had over 13 million users in June.
The new figure for registered users, disclosed by Vine in a Twitter message, suggests that the concept of sharing short videos of up to six seconds duration has since taken off.
Competitor Instagram, a photo-sharing service with over 130 million active users, introduced its own short video creation and sharing service in June. Facebook acquired Instagram last year.
"We've said this before and we'll say it again: this community - now more than 40 million of you - is amazing. Thank you for inspiring us," Vine said in its Twitter message. A spokeswoman confirmed that the figure was for registered users, and not active users, which could mean that some of the 40 million users of the service have signed up but not used the service after that.
Social data tool reveals value of a Tweet
Australian businesses not on the same social plain as social media users
The Vine app is currently available for both Android devices and iOS devices like Apple's iPhone. The app for Android was added in June.
John Ribeiro covers outsourcing and general technology breaking news from India for The IDG News Service. Follow John on Twitter at @Johnribeiro. John's e-mail address is john_ribeiro@idg.com
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
In 2020, brands did something they’d never done before: They spoke up about race.
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.
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