It's true! Facebook unveils video for Instagram

Will Instagram video boost Twitter's Vine or eclipse it?

After nearly a week of speculation, Facebook announced today that Instagram, its popular photo-sharing service, now supports video.

"It's where people come together to engage with each other," said Instagram co-founder Kevin Systrom, in a press event at Facebook's corporate offices in Menlo Park, Calif., which was also webcast. "It's not just about photos. It's about staying connected ... It's everything we know and love about Instagram but it moves."

And now, Systrom is hoping Instagram's 130 million users will use video to stay connected.

Starting today, users will be able to take and share video, which can be as short as three seconds or as long as 15 seconds, on Instagram. They'll also be able to stitch shorter videos together until they add up to 15 seconds.

Users, who will see videos mixed in with photos as they scroll down on Instagram, also get an editing tool and 13 video filters to improve the look of their videos.

"On Day One, 130 million people will have access to recording life's moments as they happen in real time," Systrom said. "You can capture a lot in 15 seconds. It's not too short to constrain your creativity but not so long that it holds up your download."

Another feature in Instagram's video offering, dubbed "Cinema," stabilises the images, doing away with shaky, nausea-inducing videos.

"Indeed, this is a good move for Instagram," said Brian Blau, an analyst with Gartner. "They are adding another media type as a pillar to Instagram, and that will give Instagram users more content creation options when they are sharing within their social network."

Instagram video is supported on iOS and Android, and can also be viewed on the Web.

Systrom noted about 16 billion photos have been shared on Instagram since it launched in 2010.

That could spell trouble for Twitter, which recently launched its own video service, called Vine, which enables users to shoot and tweet six-second videos that roll on a loop.

"Vine has just lost its uniqueness and could lose future growth," said Patrick Moorhead, an analyst with Moor Insights & Strategy. "If Instagram delivers, this will limit Twitter's full growth potential."

However, Blau said Facebook's move into video with Instagram could be seen as a "me too" kind of move.

"But [Instagram] also has extended the basic video features that you see in Vine by adding filters and image stabilisation, and that will make their video a bit more creative and compelling than what you see on Vine today," he added. "But I actually think this will help Vine. The whole idea being that Facebook/Instagram is now out in the market promoting short-form video content creation with simple-to-use tools that will help also drive people to check out Vine, as well."

Blau also noted that Instagram is still bigger than Vine since it can reach more people because of its connection with Facebook.

The social network bought Instagram last year for US$1 billion.

This article, It's true! Facebook unveils video for Instagram, was originally published at Computerworld.com.

Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at @sgaudin, on Google+ or subscribe to Sharon's RSS feed. Her email address is sgaudin@computerworld.com.

See more by Sharon Gaudin on Computerworld.com.

Read more about social media in Computerworld's Social Media Topic Center.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Why you can’t afford to fail at CX in 2019

In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.

Damian Kernahan

Founder and CEO, Proto Partners

Natural born leaders

Many business and marketing managers progressing to leadership positions face evolving their focus from operational matters to strategic decision making and planning.

Jean-Luc Ambrosi

Author, marketer

Using artificial intelligence to surprise your customers

​We have expected artificial intelligence (AI) will become part of our everyday lives for quite some time.

Katja Forbes

Founder and chief, sfyte

Just printed out this Brad Howarth screed to read tomorrow. I need a good laugh once in a while. Or maybe shed some manly-man tears at th...

Larry A Singleton

What a diversity agenda has done for Kellogg's staff and innovation engagement

Read more

Morons. PC Nazis infiltrating and subverting every level in our lives.These scum have destroyed our education system.Read FrontPage Magaz...

Larry A Singleton

What a diversity agenda has done for Kellogg's staff and innovation engagement

Read more

It is an accepted fact that in the present times the mass makes use of digital marketing more often and are more and more enlightened wit...

Digital Marketing Course in Ja

Why RMIT is partnering with Adobe for digital marketing learning

Read more

If men were really the dominating brutes that feminist make them out to be ,then women really would be second class citizens. Without th...

aaron

Analysis: Gillette's latest ad only proves why brands standing for positive change is vital

Read more

In 2019 Augmented Reality plays a vital role in marketing campaign its new way to engaged user with digital content. Try Augmented Realit...

hill william

Predictions: 9 digital marketing trends for 2019

Read more

Latest Podcast

More podcasts

Sign in