YouTube's monthly paid channel subscriptions basically makes premium cable obsolete

YouTube is rumoured to be planning to charge US$1.99 per month for specific channel subscriptions

How much would you pay for cat videos? A BILLION dollars? Probably not, but YouTube is betting that users are willing to pay for some premium original content that they currently enjoy for free.

YouTube may finally be getting set to unveil a long-rumoured monthly subscriptions for specific channels. According to a report in the Financial Times, YouTube will offer as many as 50 popular channels on a subscription basis for as little as US$1.99 per month.

YouTube currently gives viewers the chance to buy or rent individual TV shows or films, but the new service would reportedly allow channels to offer a monthly fee for a la carte access.

According to a January report from Ad Age, YouTube had already reached out to existing channels and outside partners to submit applications to create for monthly subscription channels. According to the report, YouTube is also toying with charging for content libraries or access to live events.

Not your parents content landscape

As A-list content creators have shown theirwillingness to migratefrom the big pay-cable channels, this type of move from a brand name like YouTube may make the traditional pay-cable system obsolete. There just isn't a need for the traditional cable provider/pay channel system any longer.

We've seen the likes of Amazon,Netflixand Yahoo try their hand at creating original content, while decidedly un-video mediums like Spotify and Twitter are said to be experimenting with becoming video content platforms. Content has become democratised and dinosaurs like HBO and Showtime may find it difficult to catch up without a radical reimagining.

The specific details of YouTube's deal may be unveiled as early as this week. And the move will likely complement rather than replace YouTube's current offerings.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Modernization on marketing to promote products and business is really a big leap especially the age of social media. Thanks for sharing s...

Brayden Manchee

How National Tiles used digital personalisation to deliver 15 per cent of revenue online

Read more

Great write-up. I wrote an article about ASMR as well and the top ASMRtists:https://medium.com/illumina...

Dexx Mason

ASMR: Flash in the marketing pan, or something more?

Read more

Nice to be visiting your blog once more, it has been months for me. best mp3 converter

Yolanda R. Skillman

Melbourne Fashion Week: Using digital and insight to drive engagement and attendance

Read more

Typically I visit your web journals and get refreshed through the data you incorporate yet the present blog would be the most obvious bes...

Yolanda R. Skillman

What automated design is going to do to 3D printing and product customisation

Read more

I am overpowered by your post with such a decent theme. best mp3 converter

Yolanda R. Skillman

Report: Accountability key to marketing's influence in business

Read more

Blog Posts

Why direct response advertising is winning this year

In response to the COVID-19 crisis, brands around the globe are going into hibernation and waiting out the ongoing storm. CMOs have dramatically slashed their budgets across every single form of media, digital included.

Sabri Suby

Founder, King Kong

Taking back control of your tech

To win in customer experience, brands need to take back control of their technology.

Michael Titshall

VP, managing director, R/GA Australia

Brands with internal customer insights capability will survive and even thrive

According to The Australian Bureau of Statistics, two-thirds of Australian businesses across all sectors have reported taking a hit to revenue or cash flow due to COVID-19. About one in 10 said they have paused trading altogether. In 70 per cent of cases, this was due to COVID-19.

Pip Stocks

CEO of BrandHook and founder of Hearsay

Sign in