Facebook fights user fatigue, while Twitter is fastest growing: report

Facebook grew its active user base by 35 per cent, but user fatigue still looms

Facebook has seen some growth in its active users, but Twitter has become the fastest growing social platform in the world, according to Global Web Index.

The research firm’s Stream Social Q1 2013 report found Facebook experienced a 35 per cent increase in total active users between Q2 2012 and Q1 2013, while Twitter experienced a 40 per cent increase over the same period. Twitter’s growth in active users also surpassed Google Plus' 33 per cent.

“Twitter… is currently the fastest-growing social platform in the world by active users,” Brett Petersen, director of strategy consulting at Global Web Index, wrote in a blog post.

“Mobile is by far the main factor, and since Q1 2011, the number of people access the Internet via a mobile phone has increased by 60.3 per cent to 818.4 million across the 31 GWI markets.”

However, Facebook fatigue continues to loom in Australia and over the world, despite the reported growth in active users. According to figures from Social Bakers, 33 per cent of countries on Facebook saw a decline in monthly active users over the last six months, compared to about 11 per cent over the last year.

Australia experienced a decline of 202,880 active users over the last six months, compared to no decline over the last year. The United States saw the largest decline in active users, down by more than 8 million in the last six months.

More news on Facebook:

Follow CMO on Twitter: @CMOAustralia or take part in the CMO Australia conversation on LinkedIn: CMO Australia.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Is your content marketing missing the mark?

Does it ever seem like the content you create falls flat on its face or that the leads you’re generating aren’t worth following up?

Dan Ratner

managing director, uberbrand

​ Creating a purpose-driven brand

So you want to be a brand with purpose. But what does it actually mean to build a brand with real meaning?

Paul Chappell

Partner and managing director, Brand + Story

Customer experience crisis: Proactively mitigating the risk of broken promises

Last Friday, three weeks after United Airline’s spectacular customer experience disaster, customers received a letter from the company’s CEO, Oscar Munoz.

Grate post, thanks for the post.No matter what your business is, if you do no not rank among the top most search results of Google, Yahoo...

Rahul

Image intelligence:10 must-see infographics for marketers

Read more

Thank you Shane Blandford for carrying my Smarketing vision into KM !

Peter Strohkorb

​CMO Interview: Why aligning sales and marketing drives innovation at Konica Minolta

Read more

Thanks for helping me putting those threads of thoughts together. Simplification and connection - neat idea.

Mark Bayly

Tips from IAG on how to craft human-centred design

Read more

The problem with Box is that they made a couple of big mistakes - they first hired a bunch of unprepared kids and gave them big roles and...

Tim Woods

CMO interview: Why Box's marketing chief is rewarding staff for failing

Read more

At this point, being hit hard will also be subject for a detailed study. In honesty, too early to tell but there are precedents to follow...

Sean Lindeman

Australian Government to abolish 457 visa program

Read more

Latest Podcast

More podcasts

Sign in