Stories by Rebecca Merrett

Leadership

Best CX Companies List profile: TAFE gets personal with education

For Theresa Collignon, executive director of TAFE Directors Australia, going through tertiary education was in no way personalised: There were lecture rooms filled with almost 1000 students, and lecturers often used the same method to deliver lessons to a wide variety of students.

Digital Marketing

Digital advertising dominates in first half of 2014: report

A new report from the Commercial Economic Advisory Service of Australia (CEASA) revealed the Australian digital advertising market was worth $2.3 billion or 37 per cent of the total $6.2 billion advertising spend in the first half 2014.

Digital Marketing

How data analytics is driving sponsorship for Football NSW

When it comes to getting sponsorship for sporting events and clubs, Football NSW knows how important data is in making a compelling proposition. CEO of Football NSW, Eddie Moore, talks about the not-for-profit’s use of data analytics for driving revenue and investment into the game.

Digital Marketing

Do we put a limit on our close social networks?

For leaders in the marketing industry, there’s no such thing as having too many friends in your social network. But a new study has shown that people inadvertently limit the number of close social contacts.

Digital Marketing

There’s money to be made in mobile

The ever-increasing mobile population is triggering a rise in users not only sourcing information on their handset device, but also purchasing goods and services through it.

Digital Marketing

NFC and QR drive consumer engagement for Google billboard

A new advertising campaign for for Google's Play app store for Android employs wireless near-field communications (NFC) technology and QR codes to get consumers to engage with content from billboards in non-traditional ways.

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Latest Videos

Conversations over a cuppa with CMO: Coles Group's Lisa Ronson

​In this week's instalment of Conversations over a Cuppa with CMO, we talk with Coles Group CMO and our former #1 in the CMO 2018, Lisa Ronson, about how the supermarket giant has approached marketing and customer engagement and how she's coped with the transformative and significant impact of the COVID-19 crisis as a leader and brand strategist.

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Jennifer Reagan

Melbourne Fashion Week: Using digital and insight to drive engagement and attendance

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Jennifer Reagan

What automated design is going to do to 3D printing and product customisation

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Jennifer Reagan

Report: Accountability key to marketing's influence in business

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Jennifer Reagan

Foxtel employs wearable technology to give AFL fans a more sensory experience

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Jennifer Reagan

Will 3D printing be good for retail?

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Blog Posts

The 10 commandments of marketing in COVID times

With social and economic uncertainty and the changing political landscape, how can CMOs adapt to seize opportunity?

Duncan Wakes-Miller

GM, marketing, Audika Australia and New Zealand

Why direct response advertising is winning this year

In response to the COVID-19 crisis, brands around the globe are going into hibernation and waiting out the ongoing storm. CMOs have dramatically slashed their budgets across every single form of media, digital included.

Sabri Suby

Founder, King Kong

Taking back control of your tech

To win in customer experience, brands need to take back control of their technology.

Michael Titshall

VP, managing director, R/GA Australia

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