Stories by Rebecca Merrett

A cross-platform advertising campaign across tablets app and desktop for ANZ's Black Rewards credit card offer delivered significant benefits for the bank according to Fairfax Media.

For Theresa Collignon, executive director of TAFE Directors Australia, going through tertiary education was in no way personalised: There were lecture rooms filled with almost 1000 students, and lecturers often used the same method to deliver lessons to a wide variety of students.

For not-for-profit organisation RSPCA, supporters are crucial to ensuring more animals stay out of harm’s way and are healthy. However, for a long time animals were mostly centre of attention, until executive marketing manager of fundraising and communications, Paige Gibbs, challenged this.

Arts Centre Melbourne is rethinking its approach to beacon technology, after a disappointing trial that took place during Melbourne Festival in October.

Arts Centre Melbourne is trialling beacon technology during the Melbourne Festival to alert visitors to food and beverage offers from its venue.

A new report from the Commercial Economic Advisory Service of Australia (CEASA) revealed the Australian digital advertising market was worth $2.3 billion or 37 per cent of the total $6.2 billion advertising spend in the first half 2014.

When it comes to getting sponsorship for sporting events and clubs, Football NSW knows how important data is in making a compelling proposition. CEO of Football NSW, Eddie Moore, talks about the not-for-profit’s use of data analytics for driving revenue and investment into the game.

When it comes to digital commerce, Australian retailers are frequently failing to deliver personalised experiences to engage consumers, according to new research.

Domino’s has officially launched its Pizza Mogul, which allows consumer to create or mix ‘n match their own pizza, share it through their social networks, and get paid 25 cents every time someone buys their creation.

Using data analytics to predict when customers want to access home delivery services can help retailers lower delivery fees and become more efficient, researchers claim.

For leaders in the marketing industry, there’s no such thing as having too many friends in your social network. But a new study has shown that people inadvertently limit the number of close social contacts.

China is set to overtake the Unites States as the world’s largest online retail market, according to Forrester research.

The ever-increasing mobile population is triggering a rise in users not only sourcing information on their handset device, but also purchasing goods and services through it.

More than 70 per cent of the world’s mobile data traffic will be driven by video by 2016, according to new research from Frost & Sullivan.

A new advertising campaign for for Google's Play app store for Android employs wireless near-field communications (NFC) technology and QR codes to get consumers to engage with content from billboards in non-traditional ways.