It doesn’t take long for predictions to become predictable: The rise and rise of Facebook; advancements in analytics; the normalisation of chatbots; personalisation, programmatic, automation, authenticity… The prediction that’s missing from these lists is that in 2017 we will witness a resurgence of values-based marketing.
Former Australian Marketing Institute (AMI) chief executive, Mark Crowe, has become the new head of Brand Finance Australia.
Crowe left the AMI in March after more than 10 years in the role. His resume includes senior management and board director positions across the professional services, education, food, hospital and sporting industries.
During his time with AMI, Crowe also contributed to several publications including the association’s The Role of Marketing in the Boardroom and What Value Marketing. He remains a fellow of the AMI.
Crowe assumed the role at Brand Finance, a brand consultancy, this month, replacing former local chief, Xander Bird, who has returned to Brand Finance's London office. He told CMO he had been consulting with the group for several months and looks forward to contributing to Brand Finance’s brand value league tables and reports as its new permanent chief.
“Brand Finance enjoys a formidable global reputation for its ability to ensure companies make informed decisions on marketing investment,” Crowe said in a statement.
“I am excited about the opportunity to work with leading brands on articulating and building value.”
The AMI has not yet confirmed its new CEO.