Stories by CMO staff

Revealing the 2016 CMO 50

Australian marketers share their views on the role and innovation at this year's exclusive CMO50 event

Digital Marketing

Australian online advertising expenditure reaches $1.88bn

Digital video and mobile are continuing their ascent as preferred online advertising channels for Australian brands, chalking up 43.8 per cent and 56.6 per cent year-on-year growth respectively, IAB’s latest research has found.

Digital Marketing

In Pictures: Mastering more intelligence customer experiences breakfast

More than 40 Australian marketing and customer ​experience leaders descended on The Establishment in Sydney for a special CMO breakfast, sponsored by Progress, to learn how to improve the way they deliver digital customer experiences. Here are pictorial highlights from the event.

Kramer gets top honours at AMI Awards 2016

Former Best and Less CEO and current non-executive director at Woolworths, AMP, Australia Post and Nine Entertainment, Holly Kramer, has been awarded for her career-long contribution to marketing at the annual Australian Marketing Institute (AMI) Awards this week.

Leadership

Open Colleges gets a new CMO

Online education provider, Open Colleges, has promoted its CMO to a chief operations role and appointed a new marketing leader from within its ranks.

Digital Marketing

ThinkTV and Dr Nelson-Field partner up on AI-powered lab

ThinkTV has joined forces with noted media academic, Professor Karen Nelson-Field, on a new Smart Lab that will tap artificial intelligence technologies to help improve the way TV advertising performance is gauged.

Supporting Association

Blog Posts

Top tips to uncovering consumer insights for business innovation

An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.

Matt Whale

Managing director, How To Impact

Is your customer experience program suffering bright shiny object syndrome?

You may have heard of ‘bright shiny object syndrome’. The term is used to describe new initiatives undertaken by organisations that either lack a strategic approach, or suffer from a failure to effectively implement.

Leveraging technology to stand out in the sea of sameness

The technology I'm talking about here is data and marketing automation. Current digital marketing methodology, much as it is practiced at Bluewolf, dictates the need for a strategy that does four things: Finds the right audience, uses the right channel, delivers the right content, and does all of that at the right time.

Eric Berridge

CEO and co-founder of Bluewolf, an IBM Company

Lead Management is very important part of the process. For anyone running Facebook Lead Ads I would recommend using this service.Get your...

Dirk Lo

How this fintech startup is improving content marketing and lead generation

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I am agreeing with Mr. Tyron Hayes that a measured test-and-learn approach could be missing opportunities to not only better engage custo...

brunson5862@mail.ru

CMO interview: How Curtin University’s marketing chief is using test and learn to cope with complexity

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Excellent!

Dr Sadasivan,US

Shakespeare shows data and creativity aren’t Montagues and Capulets

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Great article! Agreed with all... Matthew Lerner, Deeps De Silva... When a company has a great product that solves customers needs, a gre...

James Tyler

Why marketers are embracing growth hacking techniques

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Very good article, Social media analytics helps in problem identification. They can serve as an early warning system for negative custome...

BizVinu

Four ways to use social media to boost customer loyalty

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