Issue 2 2022 includes profiles and highlights of our CMO plus stacks more
Issue 2, 2022 of CMO magazine is now digitally available and it’s full of fabulous content.
This commemorative edition includes full details of the CMO50 2022, the eighth annual edition of our list of Australia’s most innovative and effective marketing leaders. Within this special report, we include profiles of our top 50 as well as insights into the state of marketing leadership, making it a sought-after issue by both readers and commercial partners alike.
Also in this issue are:
Plus we feature brand profiles, case studies on brands using marketing technologies for customer advocacy and engagement, and much more.
You can also follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
