The latest into CMO average tenure reports yet another decline in the time chief marketing officers are spending in their roles.
Rebranding six distinct brands globally into one streamlined entity isn’t a task for the fainthearted. But add in Brexit, a rapidly evolving fintech market, the need to shift from acquisition to more lifecycle-led marketing, and the adoption of programmatic advertising, and you’d be right in thinking OFX marketing chief, Rebecca Shears, has her work cut out for her.
Nova chief marketing and digital officer, Tony Thomas, is excited about the array of consumer insights being presented to the radio station owner through digital connectivity and capability. But with so much data at the marketer’s disposal today, he agrees the big challenge for marketing teams is knowing what data to read, and what action you want to take from the insight as a result.
REA Group has recruited its first chief marketing officer, appointing former NBN Co marketer, Kieran Cooney, as part of efforts to extend the brand’s reach.
Marketing automation may have helped reduce the gap between sales and marketing teams, but it’s also causing many marketers to think too linearly about their customers, according to Domo’s VP of marketing.
Australian hotel booking and intelligence platform provider, SiteMinder, has brought on its first chief marketing officer as well as product officer in a bid to accelerate growth.
He has a PhD in marine biology and is now Autopilot’s CMO, but Guy Marion’s interest in tech began during his post-grad studies, when a chance encounter saw him propelled into the startup world.
Dendy and Legg Mason have both kicked off the week by installing new marketing leaders across A/NZ.
Toyota’s new CMO has taken up his post following the departure of 22-year veteran, Brad Cramb.
Using data in marketing is all about gaining efficiency and relevancy, Tourism Australia’s CMO, Lisa Ronson, says.
Tertiary institutions holding group, Laureate Australia and New Zealand, has appointed its first chief marketing officer.
IAG has appointed former Saatchi and Saatchi New York chief, Brent Smart, as its new chief marketing officer as part of ongoing efforts to strengthen customer engagement.
Australian SMB banking services provider, Tyro Payments, has appointed a new head of brand and marketing to its leadership team.
Any marketing leader worth their salt will tell you customer data is the backbone of the programs they plan and decisions they make today. And for Myer executive general manager for brand and marketing, Mike Scott, the retailer’s customer loyalty program is the “sleeping giant” that can provide the insights it needs to win over modern consumers.
Former NAB CMO, Sandra de Castro, has re-emerged as the new general manager of sales and marketing at AGL Energy.
Three heavy hitting Australian marketing leaders - Karen Ganschow, Suzana Ristevski and Analisa Kirby - are joining NAB’s marketing function as part of an aggressive expansion of the banking group’s customer leadership team.
RedBalloon has kicked off the new year by appointed a new chief marketing officer and chief technology officer.
Mexican fast food chain, Guzman y Gomez, has poached Vittoria Food and Beverage’s general manager of digital and marketing and entrepreneur, Lara Thom as its new marketing chief.
Vodafone Australia will scrap its CMO position and merge marketing and sales into one team following the departure of CMO, Loo Fun Chee.
A host of Australian marketing leaders have snatched the opportunity to change roles, companies and countries as we usher in the New Year.
CMO’s ongoing series of marketing leadership profiles has been a key part of our editorial offering this year. Singularly, they present some great insights into different industry sectors and approaches; yet combined, these profiles highlight both the diversity of talent locally and globally, as well as the similar challenges faced by CMOs as marketing undergoes its biggest transformation ever. Here, we round-up our top 10 CMO profiles for 2016.