Dendy and Legg Mason have both kicked off the week by installing new marketing leaders across A/NZ.
Toyota’s new CMO has taken up his post following the departure of 22-year veteran, Brad Cramb.
Using data in marketing is all about gaining efficiency and relevancy, Tourism Australia’s CMO, Lisa Ronson, says.
Tertiary institutions holding group, Laureate Australia and New Zealand, has appointed its first chief marketing officer.
IAG has appointed former Saatchi and Saatchi New York chief, Brent Smart, as its new chief marketing officer as part of ongoing efforts to strengthen customer engagement.
Australian SMB banking services provider, Tyro Payments, has appointed a new head of brand and marketing to its leadership team.
Any marketing leader worth their salt will tell you customer data is the backbone of the programs they plan and decisions they make today. And for Myer executive general manager for brand and marketing, Mike Scott, the retailer’s customer loyalty program is the “sleeping giant” that can provide the insights it needs to win over modern consumers.
Former NAB CMO, Sandra de Castro, has re-emerged as the new general manager of sales and marketing at AGL Energy.
Three heavy hitting Australian marketing leaders - Karen Ganschow, Suzana Ristevski and Analisa Kirby - are joining NAB’s marketing function as part of an aggressive expansion of the banking group’s customer leadership team.
RedBalloon has kicked off the new year by appointed a new chief marketing officer and chief technology officer.
Mexican fast food chain, Guzman y Gomez, has poached Vittoria Food and Beverage’s general manager of digital and marketing and entrepreneur, Lara Thom as its new marketing chief.
Vodafone Australia will scrap its CMO position and merge marketing and sales into one team following the departure of CMO, Loo Fun Chee.
A host of Australian marketing leaders have snatched the opportunity to change roles, companies and countries as we usher in the New Year.
CMO’s ongoing series of marketing leadership profiles has been a key part of our editorial offering this year. Singularly, they present some great insights into different industry sectors and approaches; yet combined, these profiles highlight both the diversity of talent locally and globally, as well as the similar challenges faced by CMOs as marketing undergoes its biggest transformation ever. Here, we round-up our top 10 CMO profiles for 2016.
Two new executive-level CMOs have joined Australia’s marketing leadership ranks this week following appointments at Bupa and SocietyOne.
There’s a transformation going on at Carsales, and CMO, Kellie Cordner, is playing an instrumental role in ensuring it’s a customer-led one.
Virgin’s Frequent Flyer program division has appointed Former American Express VP of consumer acquisition and product development as its new chief marketing officer.
Marketing may have gained importance and influence in terms of business focus over recent years, but it hasn’t necessarily helped CMOs rise up the executive ranks.
Bupa’s marketing director, John Moore, has been promoted to a newly created role in the health insurance group’s corporate HQ from 2017.
IDG CMO Perspectives provides insight into the state of Marketing across industries from leading business executives. Clint Oram, Co-Founder and CMO of SugarCRM, sat down with Josh London, IDG’s CMO, to share his perspective on using content marketing to drive thoughtful dialog with customers and using intent data to inform business planning, among other topics.
Mercer’s chief customer and marketing officer, Renee McGowan, has been promoted to a global business operations role within the group and will relocate to New York later this month.