Cmo Role

Leadership

Conversations over a cuppa with CMO: Coles Group's Lisa Ronson

​In this week's instalment of Conversations over a Cuppa with CMO, we talk with Coles Group CMO and our former #1 in the CMO 2018, Lisa Ronson, about how the supermarket giant has approached marketing and customer engagement and how she's coped with the transformative and significant impact of the COVID-19 crisis as a leader and brand strategist.

Leadership

Conversations over a cuppa with CMO: Sportsbet's Barni Evans

In our latest episode of Conversations over a cuppa with CMO, we talk to Sportsbet chief executive and former CMO50 #1, Barni Evans, about lessons in the crisis and the more innovative ways it's working to keep customers engaged.

Leadership

How RACQ is pivoting marketing to suit members facing a crisis

RACQ has repurposed funds allocated to the cancelled Motorfest 2020 into a $100,000 donation to the University of Queensland’s COVID-19 vaccine research program. It’s just one of the steps the brand has taken to support community and members and pivot its marketing approach during the current crisis.

Leadership

Conversations over a cuppa with CMO: David Morgan

​In this latest episode, we catch up with one of Australia's most experienced marketing leaders and our long suffering CMO50 judge, David Morgan, to explore key questions marketing leaders should be asking of their marketing plans in this current phase of the crisis, how the situation changes the nature of customer value and delivery, and the importance of CMOs working with the CFO.

Leadership

Conversations over a cuppa with CMO: Teresa Sperti

In this episode, former World Vision chief marketing and product officer and now founder of Arktic Fox, Teresa Sperti, talks through the lessons of modern marketing transformation that can help CMOs balance the now and next and ride out the current crisis.

Leadership

State of the CMO: We need your input!

The current COVID-19 crisis has thrown marketing leaders an unprecedented challenge around marketing campaigns, strategy and customer connection. So how many are struggling versus excelling in this current time of change?

Leadership

Koala brings on first global CMO

​Online mattress and furniture retailer, Koala, says the decision to bring on its first global chief marketing officer is about fulfilling the next phase of its growth ambitions.

Leadership

Conversations over a cuppa with CMO: Paul Connell

In this episode, former Unilever GM and CMO of refreshments and brand purpose expert, Paul Connell, explores how brand purpose as a principle and marketing North Star can impact the way your organisation survives and thrives during the COVID-19 crisis.

Leadership

Future CMOs: Mars Wrigley’s Drew Davis and Tyro’s Lisa Vitaris

The Marketing Academy’s Leaders Programme, now in its sixth year in Australia, is a professional development program which consists of mentoring, residential learning boot camps featuring lectures from subject matter experts and speeches from industry experts, and professional coaching.

Leadership

Conversations over a cuppa with CMO: ANZ's Sweta Mehra

In this instalment of Conversations over a cuppa with CMO, ANZ chief marketing officer, Sweta Mehra, talks to us about how the bank is responding to customer needs in the face of crisis, how customer insights are helping shape product and digital strategy, and what it takes to keep her marketing team connected.

Leadership

Editorial: Prototyping in public

It was a comment made by Cancer Council’s Adelaide Thompson which finally prompted me to pen this piece on brands and marketers giving it a go in the face of COVID-19.

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Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

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