Former Johnson & Johnson marketing joins the Australian FMCG marketing team
FMCG giant, Kellogg, has recruited Johnson & Johnson’s senior marketing chief, Leanne Bell, as the new marketing director across A/NZ.
Bell has spent the last nine years with Johnson & Johnson, most recently as marketing director across the digestive health portfolio across the region. The portfolio represented about $250 million worth of brands.
Prior to J&J, Bell spent over five years with Kimberly-Clark and was also held marketing and sales category roles at Campbell Arnott’s and Dairy Farmers.
At Kellogg, Bell will take charge of the Australian marketing function, developing and executing the company’s portfolio strategy and marketing programs. She takes the reins from Lucie Wolstenholme, who has now relocated to Singapore with the company after two-and-a-half years of leading marketing locally.
Credit: Kellogg “Leanne brings significant commercial experience, a clear strategic mindset and a warm and engaging style to our business,” Kellogg A/NZ managing director, Anthony Holme, said. “With her passion and knowledge of the FMCG industry, extensive experience and commitment to driving an agile culture and a customer-centric approach, Leanne’s qualities will be pivotal to transport Kellogg into its next phase of growth. We are excited to have the addition of such an accomplished marketing leader joining the A/NZ leadership team and I’m excited to be working alongside Leanne.”
Bell said she was excited about the opportunity to lead a talented and driven marketing team at Kellogg and its iconic portfolio of brands.
“A clear focus of mine is to foster a culture of breakthrough thinking to drive growth and innovation opportunities, so Kellogg can continue to make a positive difference to the lives of consumers, shoppers, customers and environment at scale,” she said.
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