Digital Marketing
The sale of Catch Group to Wesfarmers has been greenlighted by the Australian Competition and Consumer Commission (ACCC) after it reviewed the proposed acquisition, to consider both bricks and mortar and online retail competition, and whether there would be any potential impact on third-party sellers in that retail space.
Leadership
In another big acquisition this week, Wesfarmers has agreed to purchase Catch Group, in an effort to accelerate its digital and ecommerce capabilities.
Leadership
Wesfarmers star Department Stores Division leader, Guy Russo, is retiring from his position as CEO overseeing both Kmart and Target.
Leadership
Target Australia’s managing director, Stuart Machin, has resigned from the embattled retailer with immediate effect following the emergence of accounting issues in its last half-year results.
Leadership
Wesfarmers is uniting its Kmart and Target brands under a new department stores division, and has appointed current Kmart managing director, Guy Russo, as its chief executive.
How have leading CMOs gone about realigning their marketing teams, approach and leadership skills in ...
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
If the FANG (Facebook, Amazon, Netflix, Google) sector and their measured worth are the final argument for the successful 21st Century model, then they are beyond reproach. Fine-tuning masses of algorithms to reduce human touchpoints and deliver wild returns to investors—all with workforces infinitesimally small compared to the giants of the 20th Century—has been proven out.
Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.
As a Marketer, the ‘Scotty from Marketing’ meme troubles me.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
It's a pretty interesting article to read. I will learn more about this company later.
Dan Bullock
40 staff and 1000 contracts affected as foodora closes its Australian operations
If you think it can benefit both consumer and seller then it would be great
Simon Bird
Why Ford is counting on the Internet of Things to drive customer engagement
It's a good idea. Customers really should control their data. Now I understand why it's important.
Elvin Huntsberry
Salesforce CMO: Modern marketers have an obligation to give customers control of their data
Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...
Nickwood
Instagram loses the like in Australia; industry reacts positively
I tried www.analisa.io to see my Instagram Insight
Dina Rahmawati
7 marketing technology predictions for 2016