Digital Marketing
Staff cuts at Lenovo and HTC, a failed patch from Google, and Samsung's latest flagship smartphones all highlight how tricky selling Android smartphones has become.
In Sony's version of the future, wearables will be an extension not only of smartphones, but of game consoles too.
Richard Branson's Virgin Atlantic revealed today that it is trialling Google Glass devices among its staff to see how the technology could be used to improve the customer experience.
Leadership
Recently-installed BlackBerry CEO John Chen is on a mission to restore the ailing company to financial health, largely by restoring faith in BlackBerry among corporate CIO's and other traditional enterprise customers.
Digital Marketing
Influencer marketing, also known as word-of-mouth marketing, is popping up increasingly in the headlines thanks to social media’s dominant role in marketing and customer engagement.
Apple has been negotiating directly with TV content providers, rather than cable companies, as part of a new strategy that aims to enable the company to launch its widely speculated Apple Television product.
With Apple's iWatch and several competing smartwatches from major manufacturers in the works, some analysts question whether consumers will embrace such wearable technology.
How have leading CMOs gone about realigning their marketing teams, approach and leadership skills in ...
Organisations are stuck on their digital journeys. Battling to get to scale and caught in ...
Modern organisations live and die by their ability to collect, analyse and utilise data. When ...
A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.
In 2018, only 21 per cent of customers believed that banks in general had their customers best interests at heart and behave ethically. Only 26 per cent believed that banks will keep their promises; views cemented further following the Hayne Financial Services Royal Commission.
Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
I think they are overpriced. Don't you think so? I won't buy them.
Donna Green
Apple Watch arrives April 24, some models top $10K
Energy Makeovers provides services to building owners to reduce their energy consumption and emissions, including replacing halogen light...
samried
How one energy company is giving itself a social media makeover
That's an interesting use for biometrics, to actually assist in predictive analysis of campaign success.
Simon Smith
Facial recognition technology being used in a new out-of-home campaign
This journey would identify all your future life aspects!
Maryann Humphrey
Open Colleges: one-to-one journeys is the goal
It's a pretty good idea. I think this integration is useful. Don't you agree?
Misty Stoll
Officeworks hops on voice interface bandwagon with Google Assistant integration