Digital Marketing
Staff cuts at Lenovo and HTC, a failed patch from Google, and Samsung's latest flagship smartphones all highlight how tricky selling Android smartphones has become.
In Sony's version of the future, wearables will be an extension not only of smartphones, but of game consoles too.
Richard Branson's Virgin Atlantic revealed today that it is trialling Google Glass devices among its staff to see how the technology could be used to improve the customer experience.
Leadership
Recently-installed BlackBerry CEO John Chen is on a mission to restore the ailing company to financial health, largely by restoring faith in BlackBerry among corporate CIO's and other traditional enterprise customers.
Digital Marketing
Influencer marketing, also known as word-of-mouth marketing, is popping up increasingly in the headlines thanks to social media’s dominant role in marketing and customer engagement.
Apple has been negotiating directly with TV content providers, rather than cable companies, as part of a new strategy that aims to enable the company to launch its widely speculated Apple Television product.
With Apple's iWatch and several competing smartwatches from major manufacturers in the works, some analysts question whether consumers will embrace such wearable technology.
CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...
In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.
OK, so you’re probably thinking: “Here comes another article to badger me about living in my bubble.” And also, “I bet this bubble-bashing piece will go on to explain how I can achieve better results through some heady dose of new life experiences, new routines and annoyingly different opinions on social media.”
Every day, there are new predictions and studies on the future of work, the state of the economy and the unfolding global pandemic. All of which creates uncertainty and heightens the imperative of effective leadership.
I've worked in brand and marketing for more than 20 years. But there’s one area where I’ve found myself going around in circles and I must admit I'm becoming increasingly confused.
Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...
Caroline Scott
7 ways CMOs can improve their customer engagement game
Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...
Quent Sinder
Why empowering others can help make you a great leader
CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...
Anna Janicka
Sensis rebrands to Thryv and brings business software to Australian SMBs
AI Leasing Assistants have finally arrived for the multifamily industry. With so many to choose from it can be hard to figure out which i...
Alice Labs Pte. Ltd.
CMO's top 8 martech stories for the week - 6 May 2021
Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...
Marcus
10 lessons Telstra has learnt through its T22 transformation