Social Media
Facebook's Graph Search could be a powerful tool for steering people toward products and services on the social networking site, and marketers are starting to wrestle with the impact it may have on their brands.
Social Media
"Fewer people are experiencing your brand on your website," says Jeremy Dedic, the user experience practice leader at digital agency Rightpoint.
With dozens of social marketing venues for its divisions and subdivisions, General Electric still retains central oversight, largely through its use of analytics.
Social Media
Teenagers around the world have unrestricted access to the Internet and are increasingly using non-traditional devices or TVs to do it, a new report has found.
Social Media
Twitter is aiming to give marketers more control in how they advertise on the site by giving them access to its API through third-party service companies.
Social Media
It’s not easy to earn acknowledgment for being the most significant and innovative social media technology of the year given the plethora of offerings out there, but TrueAnthem and its publishing partner Fox Broadcasting company managed just that in the US.
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
Marketers have long known the importance of standardising products to assure quality and consistency. For services, however, standardisation is much more complex.
A recent 1000-page Royal Commission report on misconduct in Australia’s financial sector revealed hair-raising stories of excessive commissions, rampant mis-selling and charges levied on the dead. So how do you stop a bank from misleading its customers?
As two of Australia’s stalwart brands in Myer and David Jones continue their respective journeys through troubled waters, it heralds yet another sign of the shifting business environment and shift towards an experience economy.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
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5 things marketers need to do to get better in buy in when presenting
International business is closely related to marketing or marketing activities carried out by the company. According to Gitman and McDani...
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Salesforce: The age of the marketing campaign is over
Back in 1968 Holden began an appeal to customers who have an interest in competition. It did this with the introduction of the HK GTS 32...
Ben Tate
Marketing professor: For Holden, brand nostalgia ain’t what it used to be
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Image intelligence:10 must-see infographics for marketers
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Lumen CMO strives to make the brand synonymous with anti-ageism