Smi

Digital Marketing

IAB, SMI latest figures show buoyancy of Australia's ad spend

The latest IAB Australia and SMI advertising reports paint a stellar picture of Australia’s advertising spend and appetite during 2021 and into the New Year despite the ongoing pandemic conditions and social setbacks of December and January’s influx of cases.

Digital Marketing

June ad spend smashes records of a decade

June has delivered the biggest month in ad spend for any month since Standard Media Index’s collection of ad payment data began in 2009, pointing to a sustainable recovery for advertising. The month’s spend of $754 million, up 44 per cent on June 2020, showed digital media also smashing records and all major media benefiting.

Digital Marketing

SMI figures show ad spend back to pre-COVID levels

It’s been another month of strong advertising gains, with SMI reporting total Australian ad spend for the month of May soaring over 70 per cent year-on-year and exceeding pre-Covid results for the first time since the crisis began.

Digital Marketing

Report: Two-speed ad recovery underway

A two-speed recovery from the COVID advertising downturn is underway in the local ad market, with advertisers showing clear preferences for media less impacted by the pandemic, according to the latest Standard Media Index (SMI) report.

Digital Marketing

Report: Ad market starts 2021 softer

Digital media advertising has narrowly taken the largest share of ad spend for the first time, according to the latest Standard Media Index (SMI) results.

Digital Marketing

Report: Digital ad spend on the up

An end-of-year surge shows digital ad spend recovering from the COVID-induced ad recession and overall ad spend up 2 per cent year-on-year, according to the latest Standard Media Index results.

Latest Whitepapers

State of the CMO 2021

CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...

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Blog Posts

5 commonly missed opportunities when marketing to multicultural customers

The latest census data shows Australia has become a majority migrant nation for the first time. According to the new national data, more than 50 per cent of residents were born overseas or have a migrant parent.

Mark Saba

Founder and CEO, Lexigo

Post-Pandemic Business Playbook: An Opportunity Unlike Ever Before

Covid-19 created a shift in the customer and economic-based reality unlike anything most of us have ever experienced. Customers have changed from routinised pre-pandemic shopping behaviours to frequently purchasing new brands and suppliers.

Ofer Mintz

Associate Professor of Marketing, UTS Business School

3 things marketing leaders need to do to effectively lead hybrid teams

Many marketing leaders are scrambling to give their people more flexible work. And they need to: PWC’s Future of Work report showed 90 per cent of staff want some form of hybrid or remote workplace.

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