Racq

Leadership

How RACQ is pivoting marketing to suit members facing a crisis

RACQ has repurposed funds allocated to the cancelled Motorfest 2020 into a $100,000 donation to the University of Queensland’s COVID-19 vaccine research program. It’s just one of the steps the brand has taken to support community and members and pivot its marketing approach during the current crisis.

Leadership

5 CMOs reflect on 2019, achievements and lessons learnt

It’s been another year of disruption, change and transformation for chief marketing officers. And as we reach the end of 2019 and take a break to recharge before assuming the modern marketing mantle once more in 2020, it’s a good time to reflect on what’s happened, what’s been achieved, and what experiences can inform better decision making in the New Year.

CMO50 2019 #26-50: Renee Davidson

There’s no doubt today’s marketers are operating in an always-on environment that’s constantly evolving. For RACQ’s marketing chief, Renee Davidson, this puts pressure on the speed and pace of modern marketing efforts.

CMO50 2018 #26-50: Renee Davidson

To truly influence an organisation, you need to go wide in your understanding of the strategy, financials, operations and front line, Renee Davidson, general manager of marketing and digital at RACQ, says. This, in addition to the traditional areas of marketing, will help give marketers the breadth of understanding to drive meaningful change in an organisation.

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2 hidden ingredients for leadership success CMOs need to know

Your success as a senior marketing professional has much in common with your success as a leader. Both marketing, and leadership activities, depend on building trust, encouraging action, and reliably fulfilling promises that have been made.

Gerard Penna

Leadership advisor, coach

How shifting economic trends are impacting digital media

Between further interest rate rises, inflation​, empty shelves, extortionate lettuce prices, supply chain issues and the barely believable events in Eastern Europe, the past six months there’s been a cacophony of environmental factors.

Kieran Reed

Senior digital manager, Alpha Digital

5 ways to turn imposter syndrome into confidence and conviction

Imposter syndrome. That feeling others will discover you are actually not as good as they expect, and at any point you will be exposed and ridiculed as a fraud. If you can relate to this, then you are not alone.

Rowena Millward

Author, consultant

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