All the latest martech and adtech news this week from Adobe, Marchex, HubSpot, Qualtrics, Rubicon Project and Telaria, Acquia, LOVO and Dataminr.

It's been yet another year of significant mergers and acquisitions in the marketing, advertising and customer technology sphere.

All the latest martech and adtech news this week from LogMeIn, Denodo, You & Mr Jones, Informatica, Knorex and Tapad, Qualtrics, OpenX and Bold360.

Pharmaceutical wholesaler, Sigma Healthcare, knew it needed to modernise with a renewed customer-first approach. In choosing the new platform to support these aims, however, it was very much a case of evolution, rather than revolution, as any new system needed to fit with its legacy tech while offering a future path for continual development.​

All the latest martech and adtech news this week from Roku, Qualtrics, FocusVision, Validity, Contentsquare, Braze, OpenText and Bluecore

All the latest martech and adtech news this week from Demandbase, Qualtrics, Campaign Monitor, Kibo, Pega, Bazaarvoice, Zendesk and Aqilliz

A redesigned website, fresh insights into competitive opportunities and growing audience engagement and conversion are just some of the wins Finder is having after investing in a new brand and consumer experience measurement platform.

Consumers are bombarded with thousands of brand messages every day. Which makes it increasingly important for marketers to understand the complete brand experience and have rich, actionable insights through a broad array of data.

All the latest martech and adtech news this week from SugarCRM, MindTickle, Quiq, Marchex, Live Group, Qualtrics, Automation Anywhere, Klevops, Adobe, Vizibl and IgnitionOne.

All the latest martech and adtech news this week from Aqilliz, LiveTiles, UiPath, InsideView, DemandJump, Act-On Software, Qualtrics, Pipeliner CRM, Minute.ly, Parrot Analytics, 250ok, and more.

All the latest martech and adtech news this week from Qualtrics, Aprimo, Liferay, Twitter, Salesforce, Fluent, Intercom, Digiviser, Clevertar, LinkedIn, and more.

Experience management is the next generation category, and will be more important than CRM, human resource management and even marketing automation systems, Qualtrics' global marketing lead claims.

All the latest martech and adtech news this week from Verint, Freshworks, Hoozu, Salesforce, Datorama, Hootsuite, Zendesk, Qualtrics, Tableau, LinkedIn and Acquia.

All the latest martech and adtech news this week from CM Group, Adobe, Amazon, Talend, Pegasystems, Informatica, Curiious, Qualtrics, Acquia, BigCommerce, InMoment and IntelligenceBank.

All the latest martech and adtech news this week from OneTrust, SugarCRM, Asana, Qualtrics, Kantar, Impact, Exogroup, and Altibase.

Customised training programs driven by client insights, company-wide experience awards and more personalised services are just some of ways real estate group, Harcourts International, is utilising a new customer experience platform for business growth.

Singapore’s Scoot Airlines has seen its customer satisfaction ratings improve and is now rolling out an employee experience management component off the back of significant strides in its customer experience approach.

All the latest martech and adtech news this week from HubSpot, AppNexus, Adform, Verint, LivePerson, Flamingo Ai, BigCommerce, and Animoca Brands.

The customer feedback management (CFM) market in the Asia Pacific is growing as more marketers see the technology as vital to transforming customer experience (CX).

All the latest martech and adtech news this week from SAP, Zendesk, AdRoll, Ptmind, Swiftpage, Aprimo, Hootsuite and Impact.

SAP’s US$8 billion acquisition of Qualtrics will help the enterprise software bolster its experience management credentials short term, but analysts are questioning the wider data integration play necessary for the vendor for long-term competitive edge.